Can you name someone whose opinion you value, to whom you would look to for guidance, who might have an influence on how you conduct business? Chances are you can. You might think of that person as a mentor. But in a broad sense we have another term for it: “Thought leader.” What is a…
In recent weeks I’ve seen a number of news articles that highlight some of the tectonic shifts taking place in healthcare. For instance, this piece – written by David Ignatius of the Washington Post – underscores the notion that regardless of what happens to “Obamacare,” cost pressures will force healthcare providers to consolidate; deliver care…
Tools for public relations professionals are few and far between; we often are left at the mercy of our creative right brain to pull off some of the most comprehensive PR stunts possible. However, we all have one tool – technology – at our fingertips; literally, many of us sit at computers all day. I…
