If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know…

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The Affordable Care Act’s impact is being felt in all corners of American society, from patients to physicians, and health plans to political leaders.  But it is also being felt in newsrooms, where a legion of journalists have been assigned to translate this new law and offer readers a glimpse of the future.  Lucky for…

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Product announcements are no doubt an exciting time for a company, its stakeholders, partners and PR team. We recently completed a project for Swan Island Networks and its announcement of TIES for Microsoft CityNext – a partnership built to help local and regional governments “tie” together a wide spectrum of existing information, from both public…

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As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall,…

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The U.S. healthcare system is going through monumental change and criticism. On October 1, one of the pivotal components of the Patient Protection and Affordable Care Act (ACA) went into effect in the form of public health insurance marketplaces. And like any highly anticipated consumer product launch–think Apple iPhone, Madden NFL video games or Microsoft…

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Every day we see new survey findings in the news – everything from the cleanest city and the best beaches to the unhealthiest states and most stressful careers. Nationally known research companies such as Kelton Research, Gallup and Harris Interactive are making a killing organizing consumer surveys for foundations, corporations and consumer interest groups. However,…

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Earlier this month, the Puget Sound Business Journal published an article about the growth of Seattle-area businesses involved in fighting cybercrime. The article included our client Stroz Friedberg, which helps business customers manage digital forensics, data breach and cybercrime response, electronic discovery, security risk consulting, and business intelligence. There next to the Front Page headline…

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