If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views.
If you know Randstad Technologies you probably know them best as the largest staffing and professional services group in the United States. Despite its expertise in solutions such as service desks, large-scale technology deployments and managed services, Randstad Technologies’ market perception was still largely one of an IT staffing company.
We began working with Randstad Technologies a few months ago to change this. The company has legitimate claim to solutions expertise and many successes with many high profile customers and partners. We have embarked on a PR program to raise Randstad Technologies’ visibility among CIOs and IT decision-makers.
We have been successful positioning Randstad Technologies’ subject matter experts as IT industry thought leaders through media coverage including expert commentary and bylined content:
- 70 Percent of U.S. Credit Cards to Include EMV Chips by 2015, eWeek, Wayne Rash
- The Yin and Yang of Self-Service Support, TMCnet, Randstad Technologies subject matter expert Jeff Brandt
- 7 Ways To Avoid Self-Service IT Pitfalls, InformationWeek, Randstad Technologies subject matter expert Jeff Brandt
- Missing the EMV Liability Shift Bears a Huge Cost, Payment Source, Randstad Technologies subject matter expert Dick Mitchell
Randstad Technologies realized the market appetite for education and expertise on technology topics they’ve been working in for more than 20 years and they’ve tasked RH Strategic to tell their stories. Be sure to check out @RHWins on Twitter to get real-time updates on how we’re supporting Randstad Technologies’ brand shift and to see the results from many of our other great clients seeking thought leadership coverage.
Does the market have an accurate perception of your company’s brand? Leave a comment below, or tweet us at @RHStrategic with the hashtag #RHetoricBlog.
RH Strategic is the PR firm for a hyper-connected world, delivering integrated media, social & digital strategies for technology, healthcare, and public sector markets.