Award programs are an essential component of a comprehensive PR program designed to support brand building for both emerging and leading cybersecurity companies. Award wins earn industry credibility, build thought leadership, showcase product innovation and support sales teams. They can also help juice employee recruitment efforts and boost team morale. With numerous cybersecurity award available…
In early August, Politico broke news that Donald Trump’s presidential campaign was hacked. Days later, the FBI announced it was probing the intrusion and said the Biden-Harris campaign was also a potential victim. Fast forward to late August, and the FBI confirmed the Iranian regime was behind the cyber-attacks. Now, as we enter the final…
The RSA Conference is the Olympics of cybersecurity. The stakes are high, the reach is global, and the displays of innovation show how much progress and collaboration the industry has made. This May, thousands of cyber experts will descend upon San Francisco to showcase products, seek industry insights and forge valuable connections. This year’s theme,…
The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Everything’s online now — even finance. During the pandemic, businesses around the world had to switch to a digital-first model, and that’s especially true of the financial services industry. With that shift came the question: how to scale up services while ensuring the highest levels of cybersecurity? Our PR pros have been working in cybersecurity…
Since the SolarWinds hack of 2020, the federal government has been attempting to address the vulnerabilities revealed by the cyber attack and provide more funding for cybersecurity solutions. But is it enough? To answer that question, we spoke with cybersecurity expert James Hayes, vice president of client Tenable Network Security, about the Biden administration’s cyber…
Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…
As PR and public affairs specialists, we know tech clients will be asking our advice on how to navigate a potentially new administration and a Congress that remains split between Democrats and Republicans. From our point of view, there’s no one overall effect on tech policy. We think it will differ issue by issue. Here’s…
It’s spooky season! It’s also National Cyber Security Awareness Month, and hackers everywhere are hoping you didn’t take advantage of this month to beef up your cybersecurity, conduct new trainings and refresh your crisis plans. As experts in the fast-paced world of cybersecurity PR and communications, we know how hard it can be to effectively…
When the COVID-19 pandemic hit, nobody would have predicted that the shift to remote work would be anything but temporary. Now workforces thrive on technology — and need cybersecurity — more than ever. From highly regulated industries like financial services and healthcare to educational institutions, your computer is the new gateway to success in the…
Never before have we relied on the technology and cybersecurity sectors as heavily as we do today. With more people working from home and using telehealth services or remote learning tools, it is more important than ever that Congress devote legislative time to cyber issues and, potentially, develop new policies and regulations. How Congress determines…
Cybersecurity is a fast-paced industry — perhaps never more so than during COVID-19. What does that mean for PR pros today? To answer that, we spoke with our firm’s cybersecurity PR experts. Our team of cyber experts works with RH Strategic’s cybersecurity clients to tell their stories and navigate the ever-changing media landscape. In the…
