As Elon Musk works hard to further monetize Twitter, he has simultaneously alienated and infuriated much of the app’s user base. This has opened the door for a few tech companies eager to re-cast their offerings as an alternative (see: Discord and Mastodon). Even former Twitter CEO Jack Dorsey entered the fray with Bluesky, which…
In the absence of in-person conferences and industry events, companies are rethinking their business strategies and how to build new relationships. Many are starting to realize what we have known for some time: the tools to become a virtual thought leader have been around longer than the pandemic. By participating in online discussions, moderating virtual…
Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach wonât work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…
“Sorry, we don’t cover vendor news.” “We only accept vendor talks as sponsored content.” “If you would like to contribute an article, our Brand Voice team has information about that.” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…
The Internet, despite its vast greatness, presents a challenge: itâs a constant stream of data screaming for our attention. There are videos to be watched, news to be read, think pieces to be considered and GIFs to be shared. Open up Twitter and Facebook and youâre completely inundated with media. So how do you sort…
In the final part of RH Strategicâs series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…
In the second part of RH Strategicâs series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online âNetworking Galaâ Networking is an integral part of building a brand and reputation in the industry. While some…
Itâs time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
