With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire. This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas.
That’s why we’re having so much fun right now connecting our clients with healthcare media, analysts, bloggers, and influencers. For example, did you know there are $200 billion in healthcare savings hiding in plain sight?  How about the rapid surge in growth of private health exchanges, on pace to overtake public exchange participation by 2018?
Whether it has been sharing insights into the implementation of the public healthcare exchanges or informing the market with a survey on trends in health insurance, RH Strategic’s healthcare practice has been busy putting its clients at the epicenter of this extraordinary news cycle.
RH Strategic will be right there to help our clients lead the conversation about driving greater value and better outcomes in healthcare. We’re excited for the second half of 2014 and hope you are too. Please feel free to reach out if you have questions or would like to discuss healthcare PR strategies for your company and thought leaders.
Meanwhile, please be sure to scan my colleague Kara Lundberg’s blog for a list of the Ten Healthcare Reform Journalists You Can’t Ignore!
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Does your company have a story to tell in the healthcare conversation? Leave a comment below, or tweet us at @RHStrategic with the hashtag #RHetoricBlog.Â
RH Strategic is the PR firm for a hyper-connected world, delivering integrated media, social & digital strategies for technology, healthcare, and public sector markets.
