In today’s rapidly evolving media landscape, controlling the narrative is more critical than ever – especially in healthcare, where patient trust and safety take top priority, overriding business priorities. Negative news cycles and their impact on brands can quickly spiral out of control, damaging well-crafted reputations and eroding patient confidence. However, with the right public…
Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…
Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…
The COVID-19 pandemic has forced businesses around the world into crisis mode. Between navigating stimulus funding, adjusting to remote work and just trying to keep the lights on, businesses are moving fast – but at what cost to employees and internal communications? When dealing with loss of revenue and uncertainty about the future, it’s easy…
