John Raffetto is passionate about the innovations that shape the future and loves guiding the narrative strategies of brands poised to change the world as we know it.
Throughout his career, John has been advising high-profile leaders in a range of industries and providing strategic counsel in high-pressure situations. Whether advising CEOs on how best to build and expand their businesses or working with stakeholders in D.C. on the most important issues of the day, John always provides the insights and methods necessary to get results and further key objectives.
John got his start in PR in the high-pressure halls of Congress, first as a Senate press secretary and then as the communications director for the Senate Appropriations Committee. He founded RH Strategic with David Herman in 2008 to counsel clients, defend reputations, and drive awareness for brands and their issues.
Samples of John’s achievements:
- Designing and leading media campaigns to launch more than 30 innovative start-ups, attracting market growth and additional investment.
- Successfully guiding CEOs and brands though high-stakes reputational crises, navigating media scrutiny and government oversight, ranging from whistleblower cases to data breaches to FBI investigations.
- Growing the firm organically and through acquisition to become one of the top strategic consultancies to the emerging leaders of our innovation economy.
I’m proudest of…
Recruiting and developing a team of incredibly talented pros who clients wish they had on their own in-house teams and giving them a platform for lifelong success in their careers. I’m also proud of the number of clients who’ve “made it,” in no small part due to our team’s relentless work. We are fortunate to help these companies shape our world’s future — they build it, and we make sure the world knows what’s coming next.
