In today’s rapidly evolving media landscape, controlling the narrative is more critical than ever – especially in healthcare, where patient trust and safety take top priority, overriding business priorities. Negative news cycles and their impact on brands can quickly spiral out of control, damaging well-crafted reputations and eroding patient confidence. However, with the right public…
Education is a critical aspect of any public health PR campaign, especially if you want your target audience to do something with the information you’re providing them. This is true whether you’re trying to increase awareness of a disease and its symptoms, like the ‘foot attack’ they’ve never heard of, help a specific demographic understand…
Tech start-ups that address women’s health are a small, but growing, segment of the venture capital market. This industry, known as femtech, is gaining investor attention. So far this year, 70 femtech startups have raised more than $375 million. In the next two years, the market is projected to reach $50 billion. The growth potential…
The fact is, millions of children and teens are presenting high rates of sadness, hopelessness, and suicidal thoughts and behaviors. There’s much to blame: school shootings, climate change, relationships, social media and political polarization. It’s clear that kids in America need help. As companies develop technologies and solutions to address the crisis, their message—and how…
Every time we think Covid is in the rear-view, it seems another variant pops up. Beyond that, broad health issues are reaching an inflection point. Overturning Roe v. Wade created lots of questions around healthcare access Gun control regulations are top of mind following a series of horrific shootings People are experiencing burnout at unprecedented…
We all know that COVID-19 has shaken up the healthcare industry and forced us to rethink care today, but did you know that this includes mergers and acquisitions (M&As)? There have been several major M&As across the industry in recent years that could mark an important shift in healthcare PR. 2021 Has Already Been a…
Trust in healthcare is more important now than ever. After a year of failed attempts to curb the spread of the virus and political campaigns to discredit science, the public is struggling with who to trust and where to get credible information. How do we rebuild trust in 2021? In our minds, it all starts…
Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of…
Equity is at the core of all the major discussions taking place in our society today — from the disproportionate impact of COVID-19 on communities of color to the protests for racial justice still occurring months after the murder of George Floyd. How can companies approach this important issue with sensitivity and intention? As with…
Pre-COVID, people generally perceived healthcare as hard to navigate, exceedingly expensive, insufficient and sometimes ineffective. But what will people think of healthcare in the years to come? Well, that depends on who is shaping the conversations. For decades, thought leaders have focused on moving healthcare policy and big ideas forward, but healthcare’s current period of…
The COVID-19 pandemic has forced businesses around the world into crisis mode. Between navigating stimulus funding, adjusting to remote work and just trying to keep the lights on, businesses are moving fast – but at what cost to employees and internal communications? When dealing with loss of revenue and uncertainty about the future, it’s easy…
If there’s one thing the RH Strategic team loves, it’s working with innovators and disruptors that aim to change the market they operate in for the better. Historically, sleep has been misunderstood and its importance underestimated. This was complicated by the inability to properly measure this key component that is vital to our health. These…
