What’s in a name? Well, if you are a Boeing, Gates, Schultz, or Ballmer, your name is synonymous with a well-recognized brand. And, in addition to being associated with hugely successful empires, what do all of these names have in common? They all have solid philanthropic reputations that not only benefit their communities, but also…
Aside from the Baltimore Ravens winning Super Bowl XLVII yesterday, the big news coming out of the game was a sudden power outage at the New Orleans Mercedes-Benz Superdome shortly after halftime. As public relations pros, something we appreciated during this time was seeing some big brands taking the pause in gameplay as an opportunity…
A few weeks ago, I was fortunate to attend the Gartner ITxpo with our client WatchGuard, a global business security solutions provider. In between staffing meetings with industry analysts, I had the opportunity to attend a session called, “The Top 10 Strategic Technology Trends for 2013” presented by VP and Gartner Fellow David Cearley. Some…
Events present a great PR opportunity for our clients. Whether it is an industry tradeshow or a grand opening of a new location, events for customers, partners and media offer an enticing news hook and a chance to secure interesting video and photos. We recently had the honor of assisting one of our technology clients,…
For the past decade there has been lots of talk about the coming boom in healthcare IT spending, but little to show for it. Now the money is actually starting to flow. As a result, the healthcare industry has developed an insatiable appetite for hard-to-find skilled IT workers. Sunny Singh, CEO of health IT company Edifecs…
Government IT managers today have to do more with less. For even as cloud computing and “government 2.0” initiatives are supposed to save taxpayer dollars, continuing security threats and ballooning government programs are straining agency IT budgets just the same. Pressures like these mean many agencies are paring private-sector contractors to a strategic few. In…
As public relations professionals, we are often like surfers – aware that epic waves will occasionally arrive and therefore doing our best to pre-position ourselves (for our clients) to catch and ride them all the way to media coverage glory. Â It doesn’t always work out that way, even when the approaching wave is a rare…
Are you a public relations professional? Are you looking for terrific opportunities to work in a hands-on environment and generate meaningful results for innovative companies in technology, healthcare, and government? If so, I may have a job for you. RH Strategic is looking to hire an account executive, senior account executive, and account supervisor. We…
If the fourth quarter of 2011 was any indication of the economy, things are looking up for 2012. Â I am happy to report an expansion of staff in our Washington, D.C. office, with the recent hires of Will Rodger and Lianna Catino. Â John spoke of Lianna in a recent post, so I will not revisit…
As a Washington D.C. and Seattle public relations and marketing firm, we are on the receiving end of countless inquiries from people who are anxious to find a job.We get it – unemployment is high and lots of people are looking.We are not currently hiring, but we do have some tips to help you get…
The American Telemedicine Association kicked off its Fall Forum here in Anchorage this week. Attendees got a close-up look at the struggles rural Alaskans have endured to obtain basic healthcare services. As a public relations firm that is always after a good story, we can confidently state the Alaskan story has got it all. Ron…
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin I recently read an article in InformationWeek about the rising number of cyber-attacks on the federal government. Although the technology industry as a whole has been focused on cyber-security for some time, I have,…
