The Washington Post’s Howard Kurtz has written a revealing column on the machinations he and his fellow reporters must go through to cause their articles to show up in Google search results. We go through a similar process when we write press releases, and it can challenge a copywriter’s sensibilities. Unfortunately for the Post, it…
BP’s PR problem isn’t a PR problem… it’s an unstoppable gushing well problem. However that hasn’t stopped some crisis PR “experts” from rushing to the media to offer their opinions on what BP should be doing differently to enhance its image. Hey, it’s good exposure for the PR experts, I’ll give them that. But frankly,…
The latest trend in stock-picking? Watching the TV series “Undercover Boss.” According to research by the Wall Street Journal, the share prices of all but one of the companies featured on the show have outperformed the rise in the S&P 500. “Senior management has been coming under fire throughout this downturn, so to show management…
The books are closed on 2009, and the various account teams at RH Strategic have been busy working with clients on their 2010 PR and marketing plans. Here are some tactics we are recommending to clients and anyone else who wants to compete more aggressively for business in the healthcare, government, and technology markets this…
