When rolling out a new product or service to your customers, establishing valuable and authentic communication is of vital importance. You want to tell them what’s new and at the same time communicate your value. A robust email campaign is a tried and true method for sending out the message. One of our clients, Clarity…
As public relations professionals, we are often like surfers – aware that epic waves will occasionally arrive and therefore doing our best to pre-position ourselves (for our clients) to catch and ride them all the way to media coverage glory. Â It doesn’t always work out that way, even when the approaching wave is a rare…
Earlier this month, the Puget Sound Business Journal published an article about the growth of Seattle-area businesses involved in fighting cybercrime. The article included our client Stroz Friedberg, which helps business customers manage digital forensics, data breach and cybercrime response, electronic discovery, security risk consulting, and business intelligence. There next to the Front Page headline…
When it comes to crisis management, a lot of companies could learn from David Letterman. That’s right, Letterman. Back in 2009, you’ll recall, a TV producer tried to extort $2 million from Letterman by threatening to publicize Letterman’s affairs with female staff members of “The Late Show.” News of the affairs likely was going to…
Most of the PR agency world is divided into business-to-consumer (B2C) and business-to-business (B2B). But it would be a mistake to assume that the consumer doesn’t play a central role in a quality B2B public relations program. While my colleagues and I spend most of our time in the B2B sphere, working with businesses that…
Can you name someone whose opinion you value, to whom you would look to for guidance, who might have an influence on how you conduct business? Chances are you can. You might think of that person as a mentor. But in a broad sense we have another term for it: “Thought leader.” What is a…
Whom do we really trust? People we know. And when people we know recommend a product or service, we tend to listen to them. That’s the power of word-of-mouth marketing. It’s amazing how persuasive this seemingly casual marketing technique can be. According to the Word of Mouth Marketing Association (which, admittedly, has a point of…
Are you a public relations professional? Are you looking for terrific opportunities to work in a hands-on environment and generate meaningful results for innovative companies in technology, healthcare, and government? If so, I may have a job for you. RH Strategic is looking to hire an account executive, senior account executive, and account supervisor. We…
Just about everybody would like to see themselves or their business featured on NBC Nightly News, CNN, or the Bloomberg Network. But how do you get the attention of producers looking for new topics? To give your business exposure with millions of TV news viewers, you have to think hard about the needs of the…
In recent weeks I’ve seen a number of news articles that highlight some of the tectonic shifts taking place in healthcare. For instance, this piece – written by David Ignatius of the Washington Post – underscores the notion that regardless of what happens to “Obamacare,” cost pressures will force healthcare providers to consolidate; deliver care…
