As a Washington D.C. and Seattle public relations and marketing firm, we are on the receiving end of countless inquiries from people who are anxious to find a job.We get it – unemployment is high and lots of people are looking.We are not currently hiring, but we do have some tips to help you get…
The American Telemedicine Association kicked off its Fall Forum here in Anchorage this week. Attendees got a close-up look at the struggles rural Alaskans have endured to obtain basic healthcare services. As a public relations firm that is always after a good story, we can confidently state the Alaskan story has got it all. Ron…
The demise of Google Health is more proof that the health IT hype is no longer en vogue. The hype cycle is ebbing and a tide of real money is starting to wash into the sector. The press is hungry for IT implementation stories (as opposed to ‘idea stories’ about the promises of IT adoption).
For a PR firm, the hardest mission is helping clients simplify their messages. The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin I recently read an article in InformationWeek about the rising number of cyber-attacks on the federal government. Although the technology industry as a whole has been focused on cyber-security for some time, I have,…
Geoffrey Moore’s “How can it be that I am so powerful as a consumer and so lame as an employee?” becomes “How can it be that I am so powerful as an information gatherer and so lame as an information distributor?”
One cannot help but appreciate innovation’s role in an emergence from a deep recession, but President Obama and China and others have kicked this theme into high gear for 2011. What does this mean for the technology industry, and for those of us who are in the business of developing public relations campaigns to support…
Tools for public relations professionals are few and far between; we often are left at the mercy of our creative right brain to pull off some of the most comprehensive PR stunts possible. However, we all have one tool – technology – at our fingertips; literally, many of us sit at computers all day. I…
A look at the media outlets we persuaded to pay attention to our clients and cover them in 2010…
The Washington Post’s Howard Kurtz has written a revealing column on the machinations he and his fellow reporters must go through to cause their articles to show up in Google search results. We go through a similar process when we write press releases, and it can challenge a copywriter’s sensibilities. Unfortunately for the Post, it…
