Seattle, which is one of the home bases for our PR firm, is a hugely crowded technology market. Between the excitement of the startup community in the city and the marketplace domination from the tech behemoths like Microsoft and Amazon, it can be really tough for mid-sized B2B enterprise technology companies to get attention from…
Survey data, new products, videos, infographics, press releases – these things are a surefire way to be mentioned in the news. You distribute it, media picks it up. We collect PR assets like we do dirty coffee mugs around RH. We pick them up from our clients almost daily and then we are challenged with…
There seems to be a day, a week or a month for just about everything these days – from National Grilled Cheese Day (yes, you can look it up) to World Space Week to International Walk to School Month. Some of these are more interesting and important than others, and some are so important that…
PR pros pride themselves on mastering the art of the written word, but it’s time to get into a new mindset. Pounding out prose to populate press releases, fact sheets and talking points can be all consuming, client-pleasing and often mentally rewarding (“I nailed that lead”). No matter how perfectly fashioned, words on paper sometimes fail to…
The revelation that the same background-checking firm vetted National Security Agency leaker Edward Snowden and Washington Navy Yard shooter Aaron Alexis has made me think about the importance of support and trust in a process. Â Trusting a team, and each individual member, to do the right thing without much supervision is something that most employees…
As a content strategist working on website projects, I’m usually working with clients trying to launch new sites or redesigns as quickly as possible. Since websites are arguably the best media for establishing brand and communicating with customers and prospects, I can understand why companies want to move their projects along so quickly. All you…
A couple of weeks ago I had a really straightforward, but smart question from someone looking to hire a PR firm. He asked, “What should I watch out for when interviewing PR firms?” I thought it was a great question to ask and I find it a little puzzling that I don’t hear it more…
It’s the dead of summer. School is out for another month, traffic is “Friday light” on a daily basis and most us feel the urge to leave the office promptly at 3:00 p.m. But for public relations professionals, the dead of summer is no excuse for lacking media results for our hungry clients. Our biggest…
This week the biggest advertising company merger in history was announced – between Omnicom and Publicis. The combined stock market value is $35 billion and there will be 130,000 employees in the newly formed entity. Those of us in the public relations industry are familiar with the two, as they are also the holding companies for a…
Last month, Dave Kerpen contributed an article to Inc. where he interviewed Jonah Berger, the leading word-of-mouth scientist, and together they created a guide on how to make a story go viral. From all my research on “how to go viral,” I would have to say this is the best recipe out there. But I…
