This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions. Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be…
Does your company NEED a PR firm? Doing a simple Google search brings up numerous articles on both sides of the question. And even we agree that sometimes the answer is “no.” Don’t get me wrong; public relations is essential to the growth of a business and, at RH, we believe in it wholeheartedly. But…
The modern landscape of PR has changed. When companies hire a new PR firm, not only do they expect placement in top-tier media like The New York Times or the Wall Street Journal, but they also expect their message to be trending on Twitter, written about by bloggers and optimized on Google. Internet publishing has…
One of my favorite, and one of the most under-appreciated holidays is Groundhog Day. While millions of Americans turn to Punxsutawney, Pennsylvania to see the groundhog’s predictions for the end of this winter season, many others fondly remember Groundhog Day through the prism of the beloved 1993 comedy. In the film, news anchor Phil Connors…
I read a Washington Post blog recently calling 2013 the year of cybersecurity. While the year saw a profusion of data breaches and leaks, it’s more accurate to call 2013 the year of cyber violations – not cybersecurity. I think it’s more likely that 2014 will be the year of cyber solutions – maybe the…
There are many important types of relationships in PR – relationships with reporters, relationships with clients.  As a strategic public relations firm, understanding our client’s target audience and their marketplace is vitally important for helping them build the right kind of relationships that are going to strengthen their brand. In today’s world of social media,…
With the New Year upon us, it’s time again for industry insiders and gurus to come out with their predictions for the upcoming year. Traditional media and blogs are peppered with predictions stories, from technology trends to outlooks for the U.S. economy. The PR industry is no different. PR practitioners have already begun to hit…
They say that pitching is 90 percent of baseball. I would argue that the same is true for public relations. Securing meaningful coverage is the bread and butter of a successful PR campaign and the most straightforward way to showcase results. However, as any PR pro knows, getting the story placed takes a lot of…
As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall,…
The pace of change in public relations is so fast and furious that it’s easy to get blinded by the latest shiny new object in the communications workshop, and lose sight of why a corporate executive risks six figures of their company’s precious resources to hire a PR agency. Oftentimes tactical-minded PR pros are like…
