I’ve had this book on my shelf for several years: The Fall of Advertising & The Rise of PR. I dusted it off today after reading a New York Times story indicating the book’s prophecy is closer than ever to being realized. When the book was written, in 2002, the term ‘social media’ was not…
A new study is out today that shows 48% of a tech company’s brand value is tied to media coverage. Other sectors such as automotive, financial services and apparel rely less on PR to build brand. The study appears to focus primarily on consumer perceptions, so while it is informative for B2B marketing it may…
The first debates revealed a huge gulf between the candidates’ messaging styles. While McCain is deeply savvy on policy nuances and could entertain any audience of policy wonks for hours, Obama cuts through the white noise and reaches right to the individual voter’s pocketbook. Look at each candidate’s response to the moderator’s question about what…
