Each year, the Washington State Puget Sound chapter of the Public Relations Society of America (PRSA) recognizes the top PR projects and programs from across the region with the annual Totem Awards. We are thrilled to share that we are the winner of two Totem awards!
This year we brought back trophies in the External Publications Component category for GCI’s #ThinkArctic Podcast Revamp and in the Marketing Communications Program category for Integris Software’s 2019 Data Maturity Privacy Study. Learn more about this award-winning work:
GCI Reinvents #ThinkArctic Podcast
RH Strategic worked with GCI to revamp the #ThinkArctic podcast and reach new listeners through innovative storytelling techniques. With over two years of podcasting and 50 episodes in the books, we saw an opportunity to reinvent the #ThinkArctic podcast with a new format. After conducting research on the latest podcast trends, our team developed a strategy to raise awareness of GCI among its stakeholders by increasing the number of podcast listeners across multiple platforms. This included developing an editorial calendar, coordinating interviews and leveraging a paid social media plan. In five months, #ThinkArctic released six episodes with the new format, resulting in a 132% increase in downloads. On Twitter, @GCIArtic achieved a 15% increase in followers.
Integris Software Releases Data Privacy Maturity Study
In the age of digital transformation, organizations must know what data they collect, where it’s held and how it is used to protect consumer information. To address this challenge, Seattle-based startup Integris Software developed a solution to help organizations manage the sensitive data on their servers and systems. Our team worked with Integris Software to establish the startup as a leader in data privacy and technology by promoting the 2019 Data Maturity Privacy Study. Over three months, we scored 38 pieces of original media coverage featuring the study in technology, government and healthcare media outlets, including placements in Business Insider, TechRepublic, Nextgov and Healthcare Dive. The team also secured 12 media interviews for Integris Software executives with outlets such as benefitsPRO, Healthcare IT News and Healthcare Purchasing News.
The above only represents a sample of the work we do as a firm. At RH Strategic, our team delivers the results that our clients need to grow their businesses every day. Get in touch with us to learn about our other work.
RH Strategic is a Seattle and D.C.-based communications firm with a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group. We provide strategic public relations for innovators in the technology, public sector and healthcare markets.