During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…
Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
In the midst of a global pandemic and sometimes fraught vaccine rollout, our responsibility as PR and communications professionals is clear. We must apply an equity lens to every narrative we develop and intentionally ensure our stories are reaching all patients. At RH Strategic, we have the opportunity to work with companies breaking down barriers…
Every four years, the United States has an opportunity to shift gears and move in a new direction. With the Biden administration, the U.S. has ushered in a new era — but we will need more than a new voice in the White House to solve society’s biggest challenges. Most of the challenges we face…
Trust in healthcare is more important now than ever. After a year of failed attempts to curb the spread of the virus and political campaigns to discredit science, the public is struggling with who to trust and where to get credible information. How do we rebuild trust in 2021? In our minds, it all starts…
When the COVID-19 pandemic hit, healthcare PR pros around the U.S. kicked into crisis mode. Almost a year and 400,000 U.S. deaths later, the job is still hard, but the rollout of effective vaccines shows there is a light at the end of the tunnel. Given all this, what is it like to be a…
Cybersecurity is a fast-paced industry — perhaps never more so than during COVID-19. What does that mean for PR pros today? To answer that, we spoke with our firm’s cybersecurity PR experts. Our team of cyber experts works with RH Strategic’s cybersecurity clients to tell their stories and navigate the ever-changing media landscape. In the…
COVID-19 has forced those of us in the United States to face the realities of our healthcare system. At the same time, the pandemic is opening doors to a new era of telehealth, and the policy changes that the pandemic has spurred will forever change the way we think about healthcare and telemedicine. Historically, the…
Now that COVID-19 has completely changed the way we live and work, marketing and communications professionals have the opportunity to shift their strategies to meet the demands of a reimagined market. With social distancing guidelines still in place and stay at home orders slowly being eased in many states, the way businesses engage with customers…
For most organizations, branding is not top of mind right now. However, after the storm clears and the clouds part, we will see companies wanting to tell their stories and, in some cases, share what they learned from the COVID-19 pandemic and how they navigated it. With the right approach, we advise you to be…
Conference cancelled. Summit postponed. To be rescheduled. These are three phrases we’re all too familiar with these days. No large gatherings of people means the future of major conferences and even more intimate, panel-focused programs are likely off the table until we have better treatments for COVID-19. For our clients, that means a huge cut…
The COVID-19 pandemic has forced businesses around the world into crisis mode. Between navigating stimulus funding, adjusting to remote work and just trying to keep the lights on, businesses are moving fast – but at what cost to employees and internal communications? When dealing with loss of revenue and uncertainty about the future, it’s easy…
