Every news cycle follows a pattern. No matter what industry or sector you work in today, this cycle is ever-evolving and often chaotic. In cybersecurity in particular, new attacks and data breaches emerge almost every day. How can you seize on this cycle to elevate thought leaders and raise brand awareness? Let’s take the recent…
Today, innovation is ingrained in the bloodstream of the healthcare industry. New digital health solutions, cybersecurity strategies and policies coming out of the Centers for Medicare and Medicaid Services (CMS) prove that the industry shows no signs of quieting down. We work with innovative companies in health IT who are leading this disruption, so we…
Something wasn’t quite right with this news story. It was a rote finance piece about the day’s market action on a publicly traded company – thousands of these stories are published every day – but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable – perhaps a grammatical agreement error,…
The 90th Academy Awards are right around the corner, and one of the leading contenders is Steven Spielberg’s The Post, a nail-biting and in-depth look behind The Washington Post’s 1971 decision to publish the top-secret Pentagon Papers. In today’s hot-bed environment of ‘fake news’ labels and increasing attacks on the press, this film resonates more…
As PR professionals, we work to stay up-to-date on the latest media trends to best promote our clients and help them reach their target audiences. It’s easier said than done. Nontraditional players are getting into the news game (think Facebook), a record number of mega media deals are being done and several newspapers, including the…
Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage:…
There are over 1.1 billion websites that exist on the internet today. Of the top 100 that make up the vast majority of online traffic, only 14 are what most Americans traditionally think of as “media.” As experts in media and communications, we are always tracking the best ways to share our clients’ stories, so…