For a PR firm, the hardest mission is helping clients simplify their messages. The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…
Geoffrey Moore’s “How can it be that I am so powerful as a consumer and so lame as an employee?” becomes “How can it be that I am so powerful as an information gatherer and so lame as an information distributor?”
One cannot help but appreciate innovation’s role in an emergence from a deep recession, but President Obama and China and others have kicked this theme into high gear for 2011. What does this mean for the technology industry, and for those of us who are in the business of developing public relations campaigns to support…
A look at the media outlets we persuaded to pay attention to our clients and cover them in 2010…
The Washington Post’s Howard Kurtz has written a revealing column on the machinations he and his fellow reporters must go through to cause their articles to show up in Google search results. We go through a similar process when we write press releases, and it can challenge a copywriter’s sensibilities. Unfortunately for the Post, it…
BP’s PR problem isn’t a PR problem… it’s an unstoppable gushing well problem. However that hasn’t stopped some crisis PR “experts” from rushing to the media to offer their opinions on what BP should be doing differently to enhance its image. Hey, it’s good exposure for the PR experts, I’ll give them that. But frankly,…
The latest trend in stock-picking? Watching the TV series “Undercover Boss.” According to research by the Wall Street Journal, the share prices of all but one of the companies featured on the show have outperformed the rise in the S&P 500. “Senior management has been coming under fire throughout this downturn, so to show management…
The books are closed on 2009, and the various account teams at RH Strategic have been busy working with clients on their 2010 PR and marketing plans. Here are some tactics we are recommending to clients and anyone else who wants to compete more aggressively for business in the healthcare, government, and technology markets this…
I’ve had this book on my shelf for several years: The Fall of Advertising & The Rise of PR. I dusted it off today after reading a New York Times story indicating the book’s prophecy is closer than ever to being realized. When the book was written, in 2002, the term ‘social media’ was not…
A new study is out today that shows 48% of a tech company’s brand value is tied to media coverage. Other sectors such as automotive, financial services and apparel rely less on PR to build brand. The study appears to focus primarily on consumer perceptions, so while it is informative for B2B marketing it may…
The first debates revealed a huge gulf between the candidates’ messaging styles. While McCain is deeply savvy on policy nuances and could entertain any audience of policy wonks for hours, Obama cuts through the white noise and reaches right to the individual voter’s pocketbook. Look at each candidate’s response to the moderator’s question about what…
