With high-profile data breaches like Anthem and Sony occurring more frequently, the American public is increasingly anxious for a long-term solution against cybersecurity threats. People are no longer interested in hearing about how hacks happen; instead they want to understand what can be done to prevent them. Intel Security (formerly McAfee) was involved for more…
When – if ever – is it appropriate to use a tragic event reported in the news to pitch your own (or your client’s) message? At RH Strategic we’re pretty successful with the tactic of “newsjacking”: jumping on events like a government shutdown or a data breach to insert our clients’ voice into the…
Every day, more of what makes up our daily lives seems to be conducted online. Calendars, address books, notepads and other objects that were commonplace in the physical environment just 15 years ago increasingly exist only online, accessible via our mobile devices. Consumer preferences for mobile over physical transactions are also driving innovations like Apple…
While home for the holidays, I got asked the inevitable questions by my parents: “So, how is work going? And what exactly do you do?” As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. They’re aware of Twitter but don’t really get it. I explained how Twitter lets…
It’s the time of the year when we return home to meet with our friends and family members, share gifts with one another, and rejoice at the thought of less strenuous work hours and workloads (at least for a few weeks). For PR professionals, this is the time to reflect on the past year, refresh,…
Recently, I had the good fortune of being handed one of the “holy grails” of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity…
Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the…
If you’re a PR practitioner, I think you’d enjoy the conversation on John Raffetto’s post, What PR pros know that content marketers don’t. One of the highlights is the commenters’ emphasis on PR as a learned discipline with strict principles – a fact that eludes people who use the term “PR” as synonymous with “hype.” As…
When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, it’s not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All…
Note: This article originally appeared on Meltwater’s Social Media Blog. View the original post here, and be sure to follow Meltwater for all the latest insight in public relations and social media marketing. What is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to…
I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is “Futuristic.” I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise…
I recently returned from a week’s stay in Paris, where I hadn’t been for 10 years. It’s one of my favorite cities, but in my usual quest to find traditional French fare, this time I found mostly international cuisine – particularly Italian. I couldn’t go any place without running into at least two Italian restaurants,…
