When rolling out a new product or service to your customers, establishing valuable and authentic communication is of vital importance. You want to tell them what’s new and at the same time communicate your value. A robust email campaign is a tried and true method for sending out the message. One of our clients, Clarity…
As public relations professionals, we are often like surfers – aware that epic waves will occasionally arrive and therefore doing our best to pre-position ourselves (for our clients) to catch and ride them all the way to media coverage glory. Â It doesn’t always work out that way, even when the approaching wave is a rare…
In recent weeks I’ve seen a number of news articles that highlight some of the tectonic shifts taking place in healthcare. For instance, this piece – written by David Ignatius of the Washington Post – underscores the notion that regardless of what happens to “Obamacare,” cost pressures will force healthcare providers to consolidate; deliver care…
The demise of Google Health is more proof that the health IT hype is no longer en vogue. The hype cycle is ebbing and a tide of real money is starting to wash into the sector. The press is hungry for IT implementation stories (as opposed to ‘idea stories’ about the promises of IT adoption).
For a PR firm, the hardest mission is helping clients simplify their messages. The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…
One cannot help but appreciate innovation’s role in an emergence from a deep recession, but President Obama and China and others have kicked this theme into high gear for 2011. What does this mean for the technology industry, and for those of us who are in the business of developing public relations campaigns to support…
The Washington Post’s Howard Kurtz has written a revealing column on the machinations he and his fellow reporters must go through to cause their articles to show up in Google search results. We go through a similar process when we write press releases, and it can challenge a copywriter’s sensibilities. Unfortunately for the Post, it…
The books are closed on 2009, and the various account teams at RH Strategic have been busy working with clients on their 2010 PR and marketing plans. Here are some tactics we are recommending to clients and anyone else who wants to compete more aggressively for business in the healthcare, government, and technology markets this…
The first debates revealed a huge gulf between the candidates’ messaging styles. While McCain is deeply savvy on policy nuances and could entertain any audience of policy wonks for hours, Obama cuts through the white noise and reaches right to the individual voter’s pocketbook. Look at each candidate’s response to the moderator’s question about what…
