From healthcare to manufacturing to transportation, the Internet of Things (IoT) is revolutionizing every industry and every aspect of business. Companies attempting to disrupt the status quo are increasingly looking to IoT to streamline operations, create efficiencies and complete their digital transformations. A few months ago, we wrote about five IoT trends that stand poised…
We are surrounded by data. From our wearable fitness trackers to smart speakers to home security applications, the Internet of Things (IoT) is impacting our everyday lives at home, at work and in between. Our team recently attended a number of industry events, including the GeekWire Cloud Summit and Cambia Grove’s annual Interoperability Summit, that…
We live in an era of deepfakes, AI and proliferating social media use. We no longer rely solely on print newspapers and magazines to stay informed. A simple “BREAKING” tweet has the power to instantly change the course of an evolving narrative, tank stocks and trigger a spiral of false information. How did we get…
Every decade, the opportunity for technology to dramatically impact society manifests itself in a new way. In the 1980s, the personal computer democratized access to productivity enhancing tools like WordPerfect and Lotus 1-2-3. The 1990s saw the advent of the internet – first with AOL and Prodigy, then Netscape – and suddenly we were all…
If there’s one thing the RH Strategic team loves, it’s working with innovators and disruptors that aim to change the market they operate in for the better. Historically, sleep has been misunderstood and its importance underestimated. This was complicated by the inability to properly measure this key component that is vital to our health. These…
2019 is the year of the robot. It’s also the year of AI, automation, algorithms, and pretty much any technology that claims to replace human effort or vastly improve upon it. Despite the promise, technology will never replace the empathy, imagination and life experience of a human. As marketers and communicators, we must prepare for…
Dear D.C., brace for the arrival of 25,000 Amazonians. For over a year, Amazon dominated news cycles for what could have been an internal corporate discussion. The company accepted 238 proposals from cities vying to be the home of “HQ2,” and four months later narrowed the pile of proposals down to 20 cities. In an…
McAfee As midterm elections approached, RH Strategic helped McAfee, the cybersecurity company, elevate its public position on election security. By leveraging the expertise of SVP and CTO Steve Grobman and promoting McAfee’s research on potential disinformation campaigns on state and local election websites, RH garnered the attention of top-tier reporters in the metro D.C. area…
Trish Rimo, who leads RH Strategic’s cybersecurity practice, has a storied career at the intersection of public relations, government affairs and cybersecurity. We recently chatted with Trish, who has represented clients like McAfee, Intel and SAIC, to assess what is top of mind among policymakers in Washington DC. What are lawmakers in DC most concerned…
Mighty tech giants are stumbling. Facebook’s value recently took a $130 billion plunge on the heels of fallout from the Cambridge Analytica scandal. Twitter’s stock took a nosedive the same week amid slow growth and waning public trust. Uber is still picking up the pieces after paying a hacker in a supposed effort to conceal…
Something wasn’t quite right with this news story. It was a rote finance piece about the day’s market action on a publicly traded company – thousands of these stories are published every day – but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable – perhaps a grammatical agreement error,…
One of the most powerful validations of a business idea is when somebody else is willing to invest their time, resources and capital into your business. In technology and software, venture capital firms are perpetually seeking to uncover the next unicorn to invest in. In July, RH clients Integris and DreamBox Learning represented two of…
