In recent weeks I’ve seen a number of news articles that highlight some of the tectonic shifts taking place in healthcare. For instance, this piece – written by David Ignatius of the Washington Post – underscores the notion that regardless of what happens to “Obamacare,” cost pressures will force healthcare providers to consolidate; deliver care…
Surfing, anyone? A bunch of hopeful entrepreneurs – all dreaming of becoming the next Instagram, no doubt – are certainly up for it. They’re all participants in the new SURF Incubator, which officially opens in just a few days. What is SURF Incubator? Founded by serial entrepreneur (and, of course, surfing fanatic) Seaton Gras, it’s…
Tools for public relations professionals are few and far between; we often are left at the mercy of our creative right brain to pull off some of the most comprehensive PR stunts possible. However, we all have one tool – technology – at our fingertips; literally, many of us sit at computers all day. I…
The books are closed on 2009, and the various account teams at RH Strategic have been busy working with clients on their 2010 PR and marketing plans. Here are some tactics we are recommending to clients and anyone else who wants to compete more aggressively for business in the healthcare, government, and technology markets this…
A new study is out today that shows 48% of a tech company’s brand value is tied to media coverage. Other sectors such as automotive, financial services and apparel rely less on PR to build brand. The study appears to focus primarily on consumer perceptions, so while it is informative for B2B marketing it may…
