The market for women’s health is massive and growing—and reporters are taking note. The femcare market (think products such as pads and tampons), combined with fertility, contraceptive and menopause markets, is valued at more than $66 billion. Femtech, a term coined in 2016 by Danish entrepreneur Ida Tin, represents a new category within the health…
The opportunities to rethink the global food system are creating a crowded landscape of high-tech, agriculture innovators through agtech. But, reaching a scale that’s sustainable for business is a challenge, despite the appetite for new ways of producing food. One challenge comes down to capital. Investors who made heavy bets in 2020 have since shifted…
As Elon Musk works hard to further monetize Twitter, he has simultaneously alienated and infuriated much of the app’s user base. This has opened the door for a few tech companies eager to re-cast their offerings as an alternative (see: Discord and Mastodon). Even former Twitter CEO Jack Dorsey entered the fray with Bluesky, which…
Tech start-ups that address women’s health are a small, but growing, segment of the venture capital market. This industry, known as femtech, is gaining investor attention. So far this year, 70 femtech startups have raised more than $375 million. In the next two years, the market is projected to reach $50 billion. The growth potential…
Content marketing is a staple of many brands’ communications playbooks. Sponsored content, as part of an integrated communications strategy, can provide long- and short-term benefits. Chief marketing officers, communications and marketing directors recognize that they need a diversified approach, rather than just another one-dimensional digital ad, to connect their prospects with their best stories. Sponsored…
The fact is, millions of children and teens are presenting high rates of sadness, hopelessness, and suicidal thoughts and behaviors. There’s much to blame: school shootings, climate change, relationships, social media and political polarization. It’s clear that kids in America need help. As companies develop technologies and solutions to address the crisis, their message—and how…
The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…
The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Every new professional knows how hard it can be to get your foot in the door. RH Strategic’s Fellowship Program is designed to do exactly this: kickstart the careers of PR professionals. The Summer Fellowship program provides foundational experience to build a career in PR. We have many former fellows still on staff at RH…
Disruptive innovation has been a buzzword for a while now. We’ve seen that creating new markets or reshaping existing ones has the potential to bring about tremendous societal benefits. We’ve also seen that such innovation can cause significant disruptions in customers’ lives and businesses. Companies that define themselves as disruptors should be ready to walk…
