Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…
Every news cycle follows a pattern. No matter what industry or sector you work in today, this cycle is ever-evolving and often chaotic. In cybersecurity in particular, new attacks and data breaches emerge almost every day. How can you seize on this cycle to elevate thought leaders and raise brand awareness? Let’s take the recent…
