Considering putting out an RFP? Stop and read this blog first. It could save you a lot of hassle. Over the years, countless dollars and hours have been spent conducting searches for PR firms with an RFP. We think there’s a better way: the Request for Information (RFI). The Difference Between an RFP and an…
Today’s tech companies face a dilemma. Buried underneath headlines about the COVID-19 pandemic, the 2020 presidential election, and recent social justice movements are stories that point to a massive change in public perception of tech companies — and not a favorable one. In 2021 we will see the blunt force of government and public opinion…
About a year ago, we joined the Worldcom Public Relations Group, a top global network of independent PR agencies like ours. In joining Worldcom, we continued our more than a decade of investment in firm growth. Since becoming a member, we have drawn enormous value from our Worldcom partnership. In early 2020, during our acquisition…
In 2010, we were dusting off the ashes of the most severe recession since the Great Depression. We were still clinging to our Blackberry Bolds, thanks to their seemingly indispensable keyboards, yet excited about the impending launch of the first iPad. We were busily upgrading our PCs to Windows 7, as instructed by Steve Ballmer’s…
Contemplating the future is embedded in RH Strategic’s DNA. Like you, we geek out about what’s possible and seek out what’s next on the disruption agenda. As storytellers, we see the innovation of the last few decades as only a prelude to an epic global transformation story that will play out over a century or…
When David Herman and I started this PR agency a little over 10 years ago, we immediately began building infrastructure that would allow us to scale. We had always worked with large global brands, as well as those who aspired to that level, and we never wanted any client to leave us or turn us…
As communicators, we are constantly taking in a tremendous amount of information. We are always processing new best practices, new story-telling tactics and the ever-changing swirl of the media landscape. We work diligently to help our clients and partners tell amazing stories and reach their key audiences. But sharing the process of how we do…
Something wasn’t quite right with this news story. It was a rote finance piece about the day’s market action on a publicly traded company – thousands of these stories are published every day – but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable – perhaps a grammatical agreement error,…
One of the most powerful validations of a business idea is when somebody else is willing to invest their time, resources and capital into your business. In technology and software, venture capital firms are perpetually seeking to uncover the next unicorn to invest in. In July, RH clients Integris and DreamBox Learning represented two of…
Let’s kill the RFP as a tool to find the best PR firm. Having been on the receiving end of numerous RFPs over the years, I can confidently state it is time to replace them with a simpler, yet far more effective process. As it happens, a lot of PR-agency RFPs represent lost time for the…
Successful PR programs are built on a healthy, productive relationship between the client and the PR agency. Savvy partners take the time to assess the quality of their relationships and have frank discussions about them. When something goes off track and there is no communication about it, the seeds of a separation between client and…
In some ways, breaking news is the essence of PR. You either want to be the one breaking the news, or the one benefiting from the crescendo of media attention. The challenging bit is being poised to capitalize on the opportunity before someone else does. I’m proud of our RHockstar team for really mastering this…
