TL;DR: As communications teams plan for 2026, these six priorities focus on strengthening media relationships, adapting to a fragmented news ecosystem, using AI strategically, focusing on one core narrative, involving comms earlier in business planning and coordinating messages across channels—resulting in a stronger public relations program that supports long-term business goals. The media landscape shifted…
As the pace of political and regulatory change accelerates and the stakes for businesses grow higher, navigating today’s dynamic policy landscape can be demanding—but you don’t have to do it alone. Consider that since President Trump’s return to office, he’s signed 161 executive orders—including a record 142 in his first 100 days—ranging from AI regulations…
Cybersecurity’s loudest week didn’t just bring the noise. It revealed what actually matters in today’s cybersecurity conversations. The buzz started long before the conference kicked off. RSAC delivered on the hype, packing the Moscone Center with wall-to-wall energy, headliners like Magic Johnson and Bruce Schneier, and no shortage of spectacle: monster trucks, Formula 1 race…
One hundred days into the second Trump administration, organizations across the economy are still recalibrating their strategy to this fast-moving and changing federal landscape. The early cadence of policy rollout has been high, sparking— understandably—a torrent of online reaction and real-time commentary. What’s emerged is a policy environment defined not just by speed, but by…
The RSA Conference is at the epicenter of security events. It’s where the industry’s sharpest minds, brightest innovations and boldest predictions take a global stage. For cybersecurity companies, it’s not just about being there—it’s about being heard. Reporters arrive on a mission: to find the stories that matter. For companies seeking media coverage, the key…
The RSA Conference stands as the cybersecurity industry’s premier gathering—a place where innovation meets opportunity, but also where your message can easily get lost in a sea of announcements. How can companies maximize their presence and generate meaningful results? We’ve gathered insights from RH Strategic’s cybersecurity PR experts on how to make the most of…
With President Trump’s second term off to a fast start, all eyes are on Washington. More so than at the start of new presidencies past, our country’s biggest industries and media organizations are descending on Washington to win favor with the administration. With a renewed focus on taxes, trade, deregulation and non-mainstream media, federal policy…
In a time when public trust in our largest institutions is flat, business leaders have a unique opportunity to rebuild credibility by becoming the face of their organizations, offering a human voice to important issues and moving beyond an impersonal corporate tone. However, it’s not enough to simply share ideas—they must be relevant and resonant,…
The RSA Conference in 2024 brought back the same level of energy that cybersecurity’s largest gathering had been missing since the pandemic. Last year’s event saw over 41,000 attendees, 600 exhibitors and 400 members of media. According to RSAC organizers, media content surrounding the conference generated more than 655 million social impressions and reached over…
The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty…
In early August, Politico broke news that Donald Trump’s presidential campaign was hacked. Days later, the FBI announced it was probing the intrusion and said the Biden-Harris campaign was also a potential victim. Fast forward to late August, and the FBI confirmed the Iranian regime was behind the cyber-attacks. Now, as we enter the final…
The human mind is core to creative work, but as generative AI pushes further into everyday life, that may not always be the case. Dystopian? Absolutely. Why, then, are creatives not worried? To put it bluntly, people have a say. The natural language technologies in generative AI services developed by OpenAI and its peers show…
