If you work in technology, follow the technology industry or have ever considered yourself an early adopter, then chances are that come January you are closely watching what happens over four days in Las Vegas. For nearly 50 years now, CES has been the launch pad for consumer electronics products, from the VCR to the more…
We were recently in the Windy City, staffing our public safety software client, SunGard Public Sector, at the International Association of Chiefs of Police (IACP) Conference at McCormick Place West. SunGard, which sells records management system (RMS), computer-aided dispatch (CAD) and a variety of other software solutions to public safety agencies across the country, was…
A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and…
October marks National Cyber Security Month, when government agencies, security experts and the private sector talk about how people can be safer online. But if you work in the field or have cybersecurity or technology clients, you know that cybersecurity is a hot topic all year long. More than a year ago, my colleague Jack…
The Internet, despite its vast greatness, presents a challenge: it’s a constant stream of data screaming for our attention. There are videos to be watched, news to be read, think pieces to be considered and GIFs to be shared. Open up Twitter and Facebook and you’re completely inundated with media. So how do you sort…
I’ve heard the anecdote that government is the source of 75 percent of the news we consume. While this includes the crime reports you see on your local news, we see a lot of news emerge from politics, foreign affairs, statistics and studies, all of which are generated here in DC. As a PR firm…
PR and marketing are often thought of as two heads of the same beast – they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
At this point, an understanding of the value of blogs seems universal – at least from a marketing perspective. But I’m still surprised by how many organizations I come across that either don’t have a blog or have a blog that they don’t use. I think the perception still exists that having a blog requires…
We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…
In the final part of RH Strategic’s series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…
In the second part of RH Strategic’s series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online ‘Networking Gala’ Networking is an integral part of building a brand and reputation in the industry. While some…
It’s time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
