Is the news business dying or booming? If you still read newspapers, you may subscribe to the notion that important news has been overtaken by social media clickbait and “Breaking News” banners perma-seared onto cable TV. We’re not going to deny it: it’s ugly for the old guard of the news business. Yet beneath the…
Every decade, the opportunity for technology to dramatically impact society manifests itself in a new way. In the 1980s, the personal computer democratized access to productivity enhancing tools like WordPerfect and Lotus 1-2-3. The 1990s saw the advent of the internet – first with AOL and Prodigy, then Netscape – and suddenly we were all…
When you hear the word “intern,” you probably picture someone answering phones or getting coffee. Traditional internships are more focused on exposing young professionals to office work than on building real skills, and as a result most interns move on without gaining the experience they need to excel in a full-time position. But what if…
When David Herman and I started this PR agency a little over 10 years ago, we immediately began building infrastructure that would allow us to scale. We had always worked with large global brands, as well as those who aspired to that level, and we never wanted any client to leave us or turn us…
If there’s one thing the RH Strategic team loves, it’s working with innovators and disruptors that aim to change the market they operate in for the better. Historically, sleep has been misunderstood and its importance underestimated. This was complicated by the inability to properly measure this key component that is vital to our health. These…
After all the build-up, another RSA has come and gone — proving there’s still more about cybersecurity that all 45,000 of us attendees want to discuss and learn! John Raffetto and I each had fully-packed schedules, zooming between meetings, sessions, receptions, dinners and one-on-ones while trying to get Uber to find us in the crowds….
We are thrilled to be named a finalist at the PRSA Totem Awards for our work with two different clients! This awards program recognizes the creativity and accomplishment of Seattle PR firms. Â The following two campaigns represent the boundary-pushing work we do for our clients. Spotlight on education technology public relations The PRSA has recognized…
2019 is the year of the robot. It’s also the year of AI, automation, algorithms, and pretty much any technology that claims to replace human effort or vastly improve upon it. Despite the promise, technology will never replace the empathy, imagination and life experience of a human. As marketers and communicators, we must prepare for…
Dear D.C., brace for the arrival of 25,000 Amazonians. For over a year, Amazon dominated news cycles for what could have been an internal corporate discussion. The company accepted 238 proposals from cities vying to be the home of “HQ2,” and four months later narrowed the pile of proposals down to 20 cities. In an…
McAfee As midterm elections approached, RH Strategic helped McAfee, the cybersecurity company, elevate its public position on election security. By leveraging the expertise of SVP and CTO Steve Grobman and promoting McAfee’s research on potential disinformation campaigns on state and local election websites, RH garnered the attention of top-tier reporters in the metro D.C. area…
