After all the build-up, another RSA has come and gone — proving there’s still more about cybersecurity that all 45,000 of us attendees want to discuss and learn! John Raffetto and I each had fully-packed schedules, zooming between meetings, sessions, receptions, dinners and one-on-ones while trying to get Uber to find us in the crowds….
We are thrilled to be named a finalist at the PRSA Totem Awards for our work with two different clients! This awards program recognizes the creativity and accomplishment of Seattle PR firms. Â The following two campaigns represent the boundary-pushing work we do for our clients. Spotlight on education technology public relations The PRSA has recognized…
2019 is the year of the robot. It’s also the year of AI, automation, algorithms, and pretty much any technology that claims to replace human effort or vastly improve upon it. Despite the promise, technology will never replace the empathy, imagination and life experience of a human. As marketers and communicators, we must prepare for…
Dear D.C., brace for the arrival of 25,000 Amazonians. For over a year, Amazon dominated news cycles for what could have been an internal corporate discussion. The company accepted 238 proposals from cities vying to be the home of “HQ2,” and four months later narrowed the pile of proposals down to 20 cities. In an…
McAfee As midterm elections approached, RH Strategic helped McAfee, the cybersecurity company, elevate its public position on election security. By leveraging the expertise of SVP and CTO Steve Grobman and promoting McAfee’s research on potential disinformation campaigns on state and local election websites, RH garnered the attention of top-tier reporters in the metro D.C. area…
Amazon transformed the search for talent in Seattle. Now the company’s headed for New York and DC. How will its arrival impact the competition for talent in those regions? RH Strategic Associate Vice President Kara Lundberg explains. How has Amazon’s growth in Seattle affected recruiting there? There’s no denying that Amazon’s dominance in Seattle has made…
“Sorry, we don’t cover vendor news.” “We only accept vendor talks as sponsored content.” “If you would like to contribute an article, our Brand Voice team has information about that.” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…
We don’t seek to do work just for the sake of winning an award. But, when we get a chance to pat ourselves on the back for working with great partners and clients, it’s hard to resist the opportunity. The National Capital Chapter Thoth Awards seek to recognize outstanding strategic public relations programs. The RH…
As communicators, we are constantly taking in a tremendous amount of information. We are always processing new best practices, new story-telling tactics and the ever-changing swirl of the media landscape. We work diligently to help our clients and partners tell amazing stories and reach their key audiences. But sharing the process of how we do…
Trish Rimo, who leads RH Strategic’s cybersecurity practice, has a storied career at the intersection of public relations, government affairs and cybersecurity. We recently chatted with Trish, who has represented clients like McAfee, Intel and SAIC, to assess what is top of mind among policymakers in Washington DC. What are lawmakers in DC most concerned…