Have you seen your doctor lately? How did you make your last healthcare appointment? Do you have a main primary care physician (PCP)? If you are a millennial (or younger), chances are high that you don’t have a PCP and/or that your last interaction with your doctor was digital – via telemedicine or a patient…
As PR professionals, we work to stay up-to-date on the latest media trends to best promote our clients and help them reach their target audiences. It’s easier said than done. Nontraditional players are getting into the news game (think Facebook), a record number of mega media deals are being done and several newspapers, including the…
Though the healthcare industry faces legislative uncertainty, it continues to adapt to increasing consumer demands (out of necessity). Healthcare IT innovation has been instrumental to increasing patient access, making health information more easily shareable, and improving the overall quality of care. We work with many innovative companies in the healthcare IT space, and therefore, are…
Here at RH Strategic, we’re always looking for the latest disruptive technology that challenges the status quo; in our opinion, blockchain fits the bill. Blockchain has immense potential to shake up all industries, including security and healthcare. As strategic PR professionals, we keep our eyes open for these forward-thinking technologies in order to prepare our…
Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage:…
In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. By moving quickly, a PR team can protect a company’s reputation and prevent headlines that damage a bottom line. Headlines today…
With or without an actual Executive Order (EO), it’s clear the Trump Administration intends to focus on improving the cybersecurity posture of federal networks. The draft EOs that have circulated address federal networks before anything else, and the President’s Assistant for Homeland Security and Counterterrorism, Tom Bossert, similarly emphasized government networks in a keynote address…
There are over 1.1 billion websites that exist on the internet today. Of the top 100 that make up the vast majority of online traffic, only 14 are what most Americans traditionally think of as “media.” As experts in media and communications, we are always tracking the best ways to share our clients’ stories, so…
In case you missed it, we were thrilled to win a PRSA Puget Sound Totem Award for work done on behalf of Haystax Technology. The Totem Award is a symbol of creativity and accomplishment for the PR industry, and representative of the level of service we strive to deliver for our clients. Our team put…
For PR agencies with a stake in DC policymaking and regulation, navigating any presidential transition is challenging and the Trump transition is no exception. Beyond the fact that few people know what policies the president will implement, there are new officials joining government agencies, changes in congressional and committee leadership, and right-of-center think tanks moving…
