What’s in a name? Well, if you are a Boeing, Gates, Schultz, or Ballmer, your name is synonymous with a well-recognized brand. And, in addition to being associated with hugely successful empires, what do all of these names have in common? They all have solid philanthropic reputations that not only benefit their communities, but also…
Companies can’t be making front page news all the time, but when the iron isn’t hot to strike, it doesn’t mean you can’t advance your PR program between larger news announcements. Sometimes the most interesting aspect of your company may be sitting right under your nose, and a well-written whitepaper can help you showcase…
Aside from the Baltimore Ravens winning Super Bowl XLVII yesterday, the big news coming out of the game was a sudden power outage at the New Orleans Mercedes-Benz Superdome shortly after halftime. As public relations pros, something we appreciated during this time was seeing some big brands taking the pause in gameplay as an opportunity…
As the world becomes more and more digital, so too does the world of public relations. The media landscape is constantly changing as publishers tweak their business models and expand further online. Social media cannot be ignored as a viable source of information and home to many influencers. PR professionals even have to take into…
This post is not intended to weigh in on either side of the gun control debate. Rather, it is to call out the inexplicable approach the NRA has taken since the school shootings in Newton, Connecticut. The organization, which represents 4 million gun owners – surely all of whom are sickened and heartbroken by the…
A few weeks ago, I was fortunate to attend the Gartner ITxpo with our client WatchGuard, a global business security solutions provider. In between staffing meetings with industry analysts, I had the opportunity to attend a session called, “The Top 10 Strategic Technology Trends for 2013” presented by VP and Gartner Fellow David Cearley. Some…
Events present a great PR opportunity for our clients. Whether it is an industry tradeshow or a grand opening of a new location, events for customers, partners and media offer an enticing news hook and a chance to secure interesting video and photos. We recently had the honor of assisting one of our technology clients,…
For the past decade there has been lots of talk about the coming boom in healthcare IT spending, but little to show for it. Now the money is actually starting to flow. As a result, the healthcare industry has developed an insatiable appetite for hard-to-find skilled IT workers. Sunny Singh, CEO of health IT company Edifecs…
Government IT managers today have to do more with less. For even as cloud computing and “government 2.0” initiatives are supposed to save taxpayer dollars, continuing security threats and ballooning government programs are straining agency IT budgets just the same. Pressures like these mean many agencies are paring private-sector contractors to a strategic few. In…
Great public relations campaigns create tangible value for businesses that advertising or other marketing strategies often can’t match. That’s because the results are ‘earned’ rather than ‘paid.’Â A message about your company that is repeated by a respected writer or analyst has far more value than one you insert into a paid banner ad, and…
