Since the SolarWinds hack of 2020, the federal government has been attempting to address the vulnerabilities revealed by the cyber attack and provide more funding for cybersecurity solutions. But is it enough? To answer that question, we spoke with cybersecurity expert James Hayes, vice president of client Tenable Network Security, about the Biden administration’s cyber…
During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…
Following the November elections, we predicted how tech policy issues would fare under a Biden administration and a new Congress, as well as tips for how media pros should communicate about them. The predictions held up well for Biden’s first 100 days in office. Now, more than a hundred days in, we highlight two of…
Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…
We all know that COVID-19 has shaken up the healthcare industry and forced us to rethink care today, but did you know that this includes mergers and acquisitions (M&As)? There have been several major M&As across the industry in recent years that could mark an important shift in healthcare PR. 2021 Has Already Been a…
Each year, the American Business Awards sets out to honor award-winning public relations campaigns with the annual Stevie Awards. Nicknamed for the Greek word meaning “crowned,” the Stevies are awarded to innovating and impactful public relations campaigns across several industries. We are excited to share that RH Strategic is the winner of TWO 2021 crowns…
What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…
Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
In the midst of a global pandemic and sometimes fraught vaccine rollout, our responsibility as PR and communications professionals is clear. We must apply an equity lens to every narrative we develop and intentionally ensure our stories are reaching all patients. At RH Strategic, we have the opportunity to work with companies breaking down barriers…
One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….
