As we approach the 2024 presidential election, healthcare remains a critical concern for many Americans, and that trend shows no signs of changing. A recent survey by Pew Research Center revealed that 57% of Americans view the affordability of healthcare as a very big problem in the country today – a problem that took a spotlight…
In today’s rapidly evolving media landscape, controlling the narrative is more critical than ever – especially in healthcare, where patient trust and safety take top priority, overriding business priorities. Negative news cycles and their impact on brands can quickly spiral out of control, damaging well-crafted reputations and eroding patient confidence. However, with the right public…
In times of industry consolidation, the messaging surrounding products, services and brand can make all the difference in how companies navigate those shifts and emerge stronger. Predicting a series of mergers and acquisitions that leads to a serious market shift is not a perfect science, but there are often signs. Market saturation is one of…
Education is a critical aspect of any public health PR campaign, especially if you want your target audience to do something with the information you’re providing them. This is true whether you’re trying to increase awareness of a disease and its symptoms, like the ‘foot attack’ they’ve never heard of, help a specific demographic understand…
The RSA Conference is the Olympics of cybersecurity. The stakes are high, the reach is global, and the displays of innovation show how much progress and collaboration the industry has made. This May, thousands of cyber experts will descend upon San Francisco to showcase products, seek industry insights and forge valuable connections. This year’s theme,…
It’s a feeling many of us know well: you’re starting your first day at a new job, doing your best to conceal your nerves behind a confident smile and the most professional-looking clothes you own. Starting a new role is nerve-wracking, even if you have loads of experience under your belt. But when you don’t,…
Elevate your brand, share your ideas and energize your vision at one of 2024’s most valuable healthcare conferences. In the fast-evolving healthcare industry, where breakthrough ideas are at the forefront, one smart strategy for standing out from the competition is to secure a speaking opportunity at a high-profile conference. Securing a speaking slot is competitive,…
The human mind is core to creative work, but as generative AI pushes further into everyday life, that may not always be the case. Dystopian? Absolutely. Why, then, are creatives not worried? To put it bluntly, people have a say. The natural language technologies in generative AI services developed by OpenAI and its peers show…
As the 2024 elections approach amidst increased turbulence on Capitol Hill, Washington, D.C., is in a state of flux. Major issues, including the regulation of generative artificial intelligence, have reached a fever pitch inside the Beltway. As with any change in Washington, organizations seeking to make an impact on the AI debate should prepare for…
Climate Week NYC, dubbed ‘Burning Man for Climate Geeks,’ has grown from a small series of panels to a full-blown showcase of human innovation. For a week in September, the biggest names in climate leadership, including Al Gore and Bill Gates, cleantech start-up founders, sustainability officers, policy wonks, scientists and advocates gathered to share announcements…
