For healthcare companies, seasonal disease surges create a distinct communications challenge. During periods of increased health coverage due to seasonal illness outbreaks, your messaging risks getting lost in the conversation. As waves of COVID-19, norovirus, RSV and H5 bird flu drive media coverage, healthcare companies need thoughtful strategies to ensure their business communications remain effective….
For agtech companies, the Republican trifecta in Washington is more than just a political shift. As the GOP shapes its agenda and its priorities take center stage, it’s a prime moment for agtech leaders to reassess their messaging strategies. For those looking to enhance their engagement with policy media and public affairs, success in this…
These first two weeks of President Trump’s second term have been a whirlwind, and there are some critical lessons businesses and organizations should take from all the activity—specifically the funding freeze. Executive orders, memos, social media posts, press conferences, hearings and legislation are all forms of communication the administration will use to issue guidance and…
The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty…
In the government sector, the right recognition doesn’t just turn heads—it opens doors. High-impact, industry-specific awards amplify your brand with powerful third-party validation, setting you apart from competitors. Whether you’re pursuing federal contracts ($759 billion issued in fiscal year 2023 alone), building strategic partnerships or expanding your market presence, such honors position you as a…
Thought leadership has become a cornerstone PR strategy in the modern business world, and enterprise tech is no different. It’s more than sharing ideas and echoing buzzwords—it’s about establishing credibility, building trust, differentiating a brand and sparking new conversations. In B2B tech, where countless companies are fighting for attention, strong thought leadership helps break through…
Our annual RHockstar Awards are an employee recognition program that celebrates excellence in PR and communications skills. RHockstar Award recipients are selected for putting forth superior work for their clients and the firm. Honorees also dedicate time and interest toward their own personal and professional development. 2024 marks the 5th year we’re celebrating our RHockstars…
As the climate crisis intensifies, urban communities worldwide are increasingly becoming focal points for pioneering sustainability practices. Urban areas emit 70% of global CO2 emissions, with some of the largest contributors being transportation and buildings. During this year’s AgTech Week NYC and Climate Week NYC, the call to action around advancing urban sustainability was evident….
Award programs are an essential component of a comprehensive PR program designed to support brand building for both emerging and leading cybersecurity companies. Award wins earn industry credibility, build thought leadership, showcase product innovation and support sales teams. They can also help juice employee recruitment efforts and boost team morale. With numerous cybersecurity awards available…
In early August, Politico broke news that Donald Trump’s presidential campaign was hacked. Days later, the FBI announced it was probing the intrusion and said the Biden-Harris campaign was also a potential victim. Fast forward to late August, and the FBI confirmed the Iranian regime was behind the cyber-attacks. Now, as we enter the final…