PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success…
In my last blog, “Beware the human threat vector in cybersecurity,” we took a look at how the human element remains one of the biggest threats to organizations staying cyber secure, as employees are constantly inundated with low-tech attacks like phishing. So what can we, as employees, do to fight back? Below are some valuable…
Cast of Characters TRISH RIMO: A seasoned PR professional in Washington, DC JOSH DIVER: A cybersecurity beat reporter in Washington, DC Scene A telephone conversation in RH Strategic’s DC office Time The present. ACT I, Scene 1 SETTING: We are in the DC office of RH Strategic. It is an open office that is buzzing from…
The Totem Award celebrates creativity and accomplishment, designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition. We’re thrilled that the Puget Sound PRSA recognized us for our work on behalf of our clients. RH won two Totems for: GCI TERRA – We were tasked with illustrating how GCI’s mission…
What’s the biggest threat in cybersecurity today? While major breaches like OPM, Sony or Ashley Madison steal most of the headlines, these hacks are only the tip of the iceberg. In working with some of the leading cybersecurity companies, we’re privy to the nuanced ways the industry is changing and many of the hacks that…
What do football and PR have in common? With the culmination of Super Bowl 50 last week, football season has officially come to a close until August. Many of us here at RH Strategic are fans and regularly discuss the latest games and player news. While trying to overcome the disappointing loss of my Carolina…
What gets you excited about PR? If you’re like us, it’s being in the middle of the action, working with innovative leaders and their companies, and watching your hard work make its mark on the future of technology, our economy, and society. The RH Strategic team has some new, exciting opportunities for just the right…
Reporters, editors and others use the AP Stylebook as a guide for grammar, punctuation, principles and practices of reporting – which is why it is important as PR professionals to keep aligned with it. Not only does AP style give us consistency in all our writing, it also lets us connect with media by speaking…
The pitch usually goes like this: “Hi. I’m a producer with [insert celebrity name]. We are producing a show on [insert your client’s market] and we came across your company and it seems like you could be a good fit for our program. It airs on CNBC and Bloomberg. Call me back as soon as…
Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The old adage “practice makes perfect” rings…
