My colleague Kara Lundberg recently wrote about how a company’s greatest PR asset can sometimes be its staff. While we certainly love a full bench of ready-to-go spokespeople, not every executive is suited for interviews and not every interview calls for the same person. As a full-service PR firm, we help organizations identify appropriate spokespeople…
How do you get good PR for winning a spot on a major government contract when you don’t know whether you’ll win as a prime or a subcontractor, whether you’ll win at all (of course), when the awards will be announced, and whether the subs will be amenable to publicity? You can play it by…
According to the United States Department of Labor, business sector productivity increased 2.3 percent in the second quarter of 2013. As a bustling bi-coastal technology PR firm, RH Strategic employees rely on their knack for time management to optimize productivity. Here’s how: Make Use of the Organization Tools Outlook has to Offer. Director of Public Sector…
These are heady times in the public relations industry with news of layoffs at some of the larger firms and the continued transformation of traditional media practices by social and digital. At RH Strategic, we have always been proud of our position in the PR landscape; our ability to garner great results; and our success…
The problems with Healthcare.gov will no doubt eventually be repaired by IT pros, but the damage to reputations will sting for years to come. The challenge for the contractors involved is that the standard crisis communications playbook simply doesn’t apply in these situations. This playbook says that in a typical crisis where a corporate reputation is…
As a strategic PR firm, regular client meetings are our bread and butter. This is where we discuss current work, share our results, and go over all the minutia that exists in between. But in order for that work to be truly effective, we like to sit down with our clients for an extended planning…
Seattle, which is one of the home bases for our PR firm, is a hugely crowded technology market. Between the excitement of the startup community in the city and the marketplace domination from the tech behemoths like Microsoft and Amazon, it can be really tough for mid-sized B2B enterprise technology companies to get attention from…
Survey data, new products, videos, infographics, press releases – these things are a surefire way to be mentioned in the news. You distribute it, media picks it up. We collect PR assets like we do dirty coffee mugs around RH. We pick them up from our clients almost daily and then we are challenged with…
There seems to be a day, a week or a month for just about everything these days – from National Grilled Cheese Day (yes, you can look it up) to World Space Week to International Walk to School Month. Some of these are more interesting and important than others, and some are so important that…
PR pros pride themselves on mastering the art of the written word, but it’s time to get into a new mindset. Pounding out prose to populate press releases, fact sheets and talking points can be all consuming, client-pleasing and often mentally rewarding (“I nailed that lead”). No matter how perfectly fashioned, words on paper sometimes fail to…