The RH offices are a great place to work. The environment is open, quiet, relaxed and encourages productivity and the people are positive, helpful and encouraging. This allows the RH staff to collaborate and work hard to meet and, often, exceed the expectations of our clients. Â But public relations and marketing can be demanding and…
As part of an ongoing series, I will be discussing how differing perspectives can create opportunities and challenges in driving success in customer representations, communications efforts, messaging approaches, and marketing strategies. This segment on Perspectives focuses on measurement and some pitfalls that may occur if shifting expectations are not carefully monitored. On Measuring Success The…
As video continues to be one of the content kings online, publications are continuing to look for ways to incorporate video into online coverage. It attracts additional viewers, and stories can sometimes be told easier through a video than just by writing alone. According to a study by HP, people retain only about 10 percent…
As search engines evolve and mature to deliver more accurately the information we seek, the fundamentals of writing content for SEO have begun to mirror public relations. Back in the 90s when the Internet and search engines entered the mainstream, it did not take long for developers to figure out how to manipulate search results….
A recent PBS special on the coming-of-age of Silicon Valley reminded me of the excitement I had dreaming up the seemingly endless uses for my family’s first home computer (a Timex Sinclair 1000, with 1.5k of built-in memory, circa 1982), and the epochal significance of the work everyone in the technology sector is doing today,…
This year, HIMSS was remarkable for many reasons. For me, it re-introduced the city of New Orleans and (after multiple negative experiences) the allure the city can have. It also represented a personal success in winning an iPad Mini from Cigna – thanks to 42,000 steps in a 24-hour Fitbit competition. But, more importantly, sitting with clients in…
You’re ready to launch. Your development team has worked its magic, your distribution and pricing models are set, your shareholders and partners have bought off. All set, right? Too often emerging and established companies leave marketing and PR considerations as the last piece of their launch puzzle. It’s easy to push these elements to the…
After 14 hours of sleep and more than 500 filed e-mails, I think we have recovered from this year’s HIMSS conference in New Orleans. But doubled with Daylight Savings, the jury is still out! Members of the RH Strategic team traveled cross country to support several health IT clients, network and learn about what is in…
Maker’s Mark recently announced it would drop the whiskey’s proof from 90 to 84 and then stumbled a bit before going back to its original recipe and apologizing for the mess it had caused along the way.  In that controversy, one of America’s truly great brands forgot — even if just for a day or…
Trends abound in technology. On a daily basis, I watch the transformation of multiple industries (healthcare, education and government, to name a few). What strikes me is the recent transcendence of a few key trends beyond each of these markets. A few weeks ago, I attended a conference for the legal technology industry – an…
