Having spent 16 years in DC, providing consulting services to a bevy of clients looking to differentiate themselves from the din, I can reliably say that the challenge of succeeding in DC has never been so difficult (though the reward so great!). The high spending days of the 2000’s led to a glut of companies…
If there’s one thing that really grabs the attention of reporters and readers alike, it has to be data. Facts, figures and stats can really back up a story, add perspective to the market and demonstrate thought leadership for your organization. And one of the hottest trends with data right now is presenting it visually….
If you’ve only visited Washington, D.C., you probably never heard of Frager’s. If you live in the district, there’s a good chance you know of the venerable hardware store that first opened in 1920. And if you ever lived on Capitol Hill, Frager’s was likely a staple in your life. Living only two blocks from…
One of the ongoing challenges in the PR and Marketing field is a culture where we must be “on” all the time, ready to respond at a moment’s notice, whether it be a crisis response situation or an opportunity to provide thought leadership on a given trend during a short news window. This requires us to…
Is there a future for standalone social media and digital marketing agencies? Not if you ask the next generation of marketing and communication pros, at least in Europe. According to a study of 2,000 students there, 80 percent believe these specialized agencies will disappear within 10 years. Nearly as many – 70 percent – believe marketing will be dominated…
Last week I attended the American Telemedicine Association (ATA) annual conference in Austin. For over 10 years I have been going to this conference – in person and remotely – to keep abreast of the latest developments in this unique segment of the healthcare IT industry. More Than an Academic Experiment As has been the…
Every day we see new survey findings in the news – everything from the cleanest city and the best beaches to the unhealthiest states and most stressful careers. Nationally known research companies such as Kelton Research, Gallup and Harris Interactive are making a killing organizing consumer surveys for foundations, corporations and consumer interest groups. However,…
Sometimes there are news events that can shake an entire nation. As a bi-coastal PR agency, RH is always ready to position a client or develop a statement on breaking news at a moment’s notice across four time zones. Because of the significant variability of our work, we have learned that it is best to…
While I consider myself a fairly seasoned PR pro, I certainly don’t hold the secret recipe for client happiness. There are a lot of variables involved in the client-services industry – boards, budgets, staff, strategic shifts – all of which affect the relationship between you, our clients, and us, your PR firm. What we can…
The RH offices are a great place to work. The environment is open, quiet, relaxed and encourages productivity and the people are positive, helpful and encouraging. This allows the RH staff to collaborate and work hard to meet and, often, exceed the expectations of our clients. But public relations and marketing can be demanding and…