Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…
Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…
In a year marked by a pandemic, social justice movements and an economic crisis, giving back and giving thanks are more meaningful than ever. This year’s crises have disrupted society and thrown into stark relief the inequalities impacting so many of us. Those who have not lost their lives, their jobs, their homes or their…
With the Biden Administration looking to focus on clean energy and decarbonization, 2021 will be a big year in green hydrogen, EV/EV infrastructure, and carbon capture. Who are the key energy influencer groups you should know? Of course, everyone will be focused on one thing to start: who will be the next Department of Energy…
These days, education is all the buzz. Whether it’s discussing the safest time to return to in-person classes or the best online learning technology to educate students from home, school district leaders, policymakers and industry influencers everywhere are trying to keep up with today’s everchanging education trends! As we tell our clients’ stories, breaking through…
The COVID-19 pandemic has undoubtedly accelerated a global shift to digital-first models for consumers and financial institutions alike. This has created a unique opportunity for financial technology companies (fintech) to develop innovative technologies to meet this demand for change. The global fintech market is anticipated to grow at a compound annual growth rate of around…
As PR and public affairs specialists, we know tech clients will be asking our advice on how to navigate a potentially new administration and a Congress that remains split between Democrats and Republicans. From our point of view, there’s no one overall effect on tech policy. We think it will differ issue by issue. Here’s…
It’s spooky season! It’s also National Cyber Security Awareness Month, and hackers everywhere are hoping you didn’t take advantage of this month to beef up your cybersecurity, conduct new trainings and refresh your crisis plans. As experts in the fast-paced world of cybersecurity PR and communications, we know how hard it can be to effectively…
Technological progress is accelerating at a faster pace than ever before, and nowhere is that clearer than in the enterprise technology space. From artificial intelligence (AI) to edge computing, advanced technologies are transforming enterprise businesses across all industries. Enterprise technologies are enabling greater operational efficiencies and the creation of new business models. They are also…
In the absence of in-person conferences and industry events, companies are rethinking their business strategies and how to build new relationships. Many are starting to realize what we have known for some time: the tools to become a virtual thought leader have been around longer than the pandemic. By participating in online discussions, moderating virtual…
Never before have we relied on the technology and cybersecurity sectors as heavily as we do today. With more people working from home and using telehealth services or remote learning tools, it is more important than ever that Congress devote legislative time to cyber issues and, potentially, develop new policies and regulations. How Congress determines…
Cybersecurity is a fast-paced industry — perhaps never more so than during COVID-19. What does that mean for PR pros today? To answer that, we spoke with our firm’s cybersecurity PR experts. Our team of cyber experts works with RH Strategic’s cybersecurity clients to tell their stories and navigate the ever-changing media landscape. In the…
