Thought leadership has become a big part of organizations’ communications mix, even for companies like our clients who are selling solutions to government agencies and other businesses, especially here in DC. The idea behind thought leadership is to take the focus away from products and direct it towards the underlying issues that our clients’ solutions…
Most PR pros know that reporters get hundreds, maybe thousands of emails a day, many of which are irrelevant newsletters, press releases and pitches that are the product of old or misinformed lists. Unfortunately it gives a lot of good PR pros a bad rap. It also makes it more difficult for your story idea…
He wears leather gloves and constantly smokes cigars. He is cool and calm even when in peril. A master of disguise, this chief tactician relishes the moment when he can say, “I love it when a plan comes together.” Thanks to a recent film adaptation of a popular 1980’s TV show, old and young will…
If you’ve paid any attention to SEO lately, here are two ideas that you’ve probably picked up on: SEO and PR are converging Good SEO practices are starting to very closely resemble classic PR Gone are the days when technical webmasters were the only ones concerning themselves with SEO. Last year I wrote about how…
The modern landscape of PR has changed. When companies hire a new PR firm, not only do they expect placement in top-tier media like The New York Times or the Wall Street Journal, but they also expect their message to be trending on Twitter, written about by bloggers and optimized on Google. Internet publishing has…
One of my favorite, and one of the most under-appreciated holidays is Groundhog Day. While millions of Americans turn to Punxsutawney, Pennsylvania to see the groundhog’s predictions for the end of this winter season, many others fondly remember Groundhog Day through the prism of the beloved 1993 comedy. In the film, news anchor Phil Connors…
They say that pitching is 90 percent of baseball. I would argue that the same is true for public relations. Securing meaningful coverage is the bread and butter of a successful PR campaign and the most straightforward way to showcase results. However, as any PR pro knows, getting the story placed takes a lot of…
As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall,…
There is nothing more frustrating than spending time revising a document and emailing your feedback to your team only to discover seconds later that another person was doing the exact same thing at the exact same time. Version control is such a vital piece of group projects and manually reconciling different versions is a huge…
Last week, New York Times Pulitzer Prize-winning journalist David Segal aired his grievances about untargeted PR pitches in an article titled Swatting at a Swarm of Public Relations Spam. He called blanket PR pitching antiquated and a waste of money, urging fellow journalists to contact Vocus, Cision, and similar services and ask to be removed…
This week, many Americans will participate in the annual tradition of joining family for Thanksgiving Dinner. Dinner will be shared with parents, grandparents, cousins, aunts and uncles, siblings and in-laws. If you are putting on one of these get-togethers, dealing with the logistics of preparing the meal can sometimes be challenging, but quite rewarding. For…
My colleague Kara Lundberg recently wrote about how a company’s greatest PR asset can sometimes be its staff. While we certainly love a full bench of ready-to-go spokespeople, not every executive is suited for interviews and not every interview calls for the same person. As a full-service PR firm, we help organizations identify appropriate spokespeople…
