While I consider myself a fairly seasoned PR pro, I certainly don’t hold the secret recipe for client happiness. There are a lot of variables involved in the client-services industry – boards, budgets, staff, strategic shifts – all of which affect the relationship between you, our clients, and us, your PR firm. What we can…
As video continues to be one of the content kings online, publications are continuing to look for ways to incorporate video into online coverage. It attracts additional viewers, and stories can sometimes be told easier through a video than just by writing alone. According to a study by HP, people retain only about 10 percent…
