In times of industry consolidation, the messaging surrounding products, services and brand can make all the difference in how companies navigate those shifts and emerge stronger. Predicting a series of mergers and acquisitions that leads to a serious market shift is not a perfect science, but there are often signs. Market saturation is one of…
Climate Week NYC, dubbed âBurning Man for Climate Geeks,â has grown from a small series of panels to a full-blown showcase of human innovation. For a week in September, the biggest names in climate leadership, including Al Gore and Bill Gates, cleantech start-up founders, sustainability officers, policy wonks, scientists and advocates gathered to share announcements…
The opportunities to rethink the global food system are creating a crowded landscape of high-tech, agriculture innovators through agtech. But, reaching a scale that’s sustainable for business is a challenge, despite the appetite for new ways of producing food. One challenge comes down to capital. Investors who made heavy bets in 2020 have since shifted…
Disruptive innovation has been a buzzword for a while now. We’ve seen that creating new markets or reshaping existing ones has the potential to bring about tremendous societal benefits. We’ve also seen that such innovation can cause significant disruptions in customers’ lives and businesses. Companies that define themselves as disruptors should be ready to walk…
Sustainability is a crucial aspect for the business community, especially as companiesâ environmental, social and corporate governance activities influence consumer spending. Coverage of sustainability is maturing and broadening. Once a niche issue in select outlets, itâs now covered widely in mainstream media across all industries. Staying up-to-date on the news, and getting noticed in the…
Every time we think Covid is in the rear-view, it seems another variant pops up. Beyond that, broad health issues are reaching an inflection point. Overturning Roe v. Wade created lots of questions around healthcare access Gun control regulations are top of mind following a series of horrific shootings People are experiencing burnout at unprecedented…
Nothing you say about yourself carries as much weight as what others say. Thatâs why when it comes to building credibility and boosting brand awareness, developing an awards program can provide the social proof you need to supercharge your PR initiatives. Your clients, prospects and future employees rely on these recognitions in deciding whether to…
Preliminary data suggests 2021 was a record year of growth for the PR agency sector, with an average of 20-25% revenue increases across the board and some firms expanding by as much as 40-80%. The need for companies to consistently maintain a competitive edge spells opportunity and considerable job security for those pursuing a career…
Black History Month has ended, but we want to continue celebrating Black media trailblazers every day â especially those who are advancing important conversations and helping build a more diverse and inclusive industry. This month, we wanted to shine a light on a few podcasts with Black hosts and journalists who have contributed to the…
Every news cycle follows a pattern. No matter what industry or sector you work in today, this cycle is ever-evolving and often chaotic. In cybersecurity in particular, new attacks and data breaches emerge almost every day. How can you seize on this cycle to elevate thought leaders and raise brand awareness? Letâs take the recent…
One year into the Biden administration, our political landscape continues to be in flux. Supreme Court Justice Breyerâs resignation, upcoming midterm elections, and the ongoing pandemic are changing the playing field and shaping policy priorities. How can public affairs help companies navigate these shifting legislative priorities? To answer that and other questions, we sat down…
In a crisis, all eyes tend to turn to the CEO. What will they say? What will they do? How will they steer the company out of this situation? When a crisis hits, many CEOs ask themselves the same questions. To help other CEOs and their teams navigate these critical situations, I sat down with…
