Throughout my career I have been fortunate to work with companies spanning numerous industries and at various stages of growth, from start-ups to global, publicly-traded companies. Each of these stages of maturity has necessitated different types of PR representations. Early-stage companies seeking investment or acquisition tend to require strong focus on brand recognition and thought…

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Thought leadership has become a big part of organizations’ communications mix, even for companies like our clients who are selling solutions to government agencies and other businesses, especially here in DC. The idea behind thought leadership is to take the focus away from products and direct it towards the underlying issues that our clients’ solutions…

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During a recent interview I was asked to identify the top attributes or skills we seek in our future employees. The easy answer is, “it depends.” But one thing is for certain – while basic public relations skills like media relations, writing, pitching and project management are absolute musts, they don’t come close to capturing…

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If you’ve paid any attention to SEO lately, here are two ideas that you’ve probably picked up on: SEO and PR are converging Good SEO practices are starting to very closely resemble classic PR Gone are the days when technical webmasters were the only ones concerning themselves with SEO. Last year I wrote about how…

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