We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…

Read More

It’s time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…

Read More

Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout…

Read More

If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know…

Read More