My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where I’ve had the privilege of working with some amazing clients. I’m not talking about just Anchorage, I’m talking the…

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We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…

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It’s time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…

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Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout…

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