Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of…

Read More

Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…

Read More

Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…

Read More

Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…

Read More

These days, education is all the buzz. Whether it’s discussing the safest time to return to in-person classes or the best online learning technology to educate students from home, school district leaders, policymakers and industry influencers everywhere are trying to keep up with today’s everchanging education trends! As we tell our clients’ stories, breaking through…

Read More

The COVID-19 pandemic has undoubtedly accelerated a global shift to digital-first models for consumers and financial institutions alike. This has created a unique opportunity for financial technology companies (fintechs) to develop innovative technologies to meet this demand for change. The global fintech market is anticipated to grow at a compound annual growth rate of around…

Read More

When schools closed in spring, our education industry clients quickly took action to provide digital learning access, help teachers get online and address disparities exacerbated by COVID-19 through partnership. Months later, schools are still online, and the country is grappling with how to handle the 2020-21 school year virtually — and how to solve some…

Read More

In the absence of in-person conferences and industry events, companies are rethinking their business strategies and how to build new relationships. Many are starting to realize what we have known for some time: the tools to become a virtual thought leader have been around longer than the pandemic. By participating in online discussions, moderating virtual…

Read More

Congratulations on getting your teams successfully transitioned to remote work and video meetings. Everyone’s patience for the background distractions, wi-fi drop-offs and muted banter continues to show resilience. Yet there are moments when the stakes are high and there are no do-overs – a keynote speech, a live media interview, an investor pitch, an important…

Read More