Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…
Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…
With the Biden Administration looking to focus on clean energy and decarbonization, 2021 will be a big year in green hydrogen, EV/EV infrastructure, and carbon capture. Who are the key energy influencer groups you should know? Of course, everyone will be focused on one thing to start: who will be the next Department of Energy…
These days, education is all the buzz. Whether it’s discussing the safest time to return to in-person classes or the best online learning technology to educate students from home, school district leaders, policymakers and industry influencers everywhere are trying to keep up with today’s everchanging education trends! As we tell our clients’ stories, breaking through…
The COVID-19 pandemic has undoubtedly accelerated a global shift to digital-first models for consumers and financial institutions alike. This has created a unique opportunity for financial technology companies (fintechs) to develop innovative technologies to meet this demand for change. The global fintech market is anticipated to grow at a compound annual growth rate of around…
When schools closed in spring, our education industry clients quickly took action to provide digital learning access, help teachers get online and address disparities exacerbated by COVID-19 through partnership. Months later, schools are still online, and the country is grappling with how to handle the 2020-21 school year virtually — and how to solve some…
In the absence of in-person conferences and industry events, companies are rethinking their business strategies and how to build new relationships. Many are starting to realize what we have known for some time: the tools to become a virtual thought leader have been around longer than the pandemic. By participating in online discussions, moderating virtual…
Congratulations on getting your teams successfully transitioned to remote work and video meetings. Everyone’s patience for the background distractions, wi-fi drop-offs and muted banter continues to show resilience. Yet there are moments when the stakes are high and there are no do-overs – a keynote speech, a live media interview, an investor pitch, an important…
Black Lives Matter. With protests continuing across the nation and the world, the importance of this movement has never been more apparent. A recent report from the USC Annenberg Center for Public Relations examines how movements like this have shaped national conversations in the past couple years. Black Lives Matter is included alongside March for…
For most organizations, branding is not top of mind right now. However, after the storm clears and the clouds part, we will see companies wanting to tell their stories and, in some cases, share what they learned from the COVID-19 pandemic and how they navigated it. With the right approach, we advise you to be…
Conference cancelled. Summit postponed. To be rescheduled. These are three phrases we’re all too familiar with these days. No large gatherings of people means the future of major conferences and even more intimate, panel-focused programs are likely off the table until we have better treatments for COVID-19. For our clients, that means a huge cut…
The COVID-19 pandemic has forced businesses around the world into crisis mode. Between navigating stimulus funding, adjusting to remote work and just trying to keep the lights on, businesses are moving fast – but at what cost to employees and internal communications? When dealing with loss of revenue and uncertainty about the future, it’s easy…
