As public relations professionals, often when we think of earning attention for our clients, we think of media relations. In today’s highly competitive landscape, high-profile media placements cannot be your only tactic to gain brand recognition. This is where an awards program strategy comes into play. The media marketplace is so saturated with every company…
One of my favorite clients likes to say, “A successful business is a story told well,” and the only thing better than a well-told business story is a story featuring one of its customers. Needless to say, this kind of endorsement is valuable in both PR and lead generation. One of the most challenging aspects…
When a business decides it needs a PR agency, there are a lot of factors to consider. Do you go with one of the large firms that everybody’s heard of? Or do you go with a smaller, nimble boutique operation that understands your market? As someone who has worked with clients at PR agencies large…
Pitching media is at the core of what we do. It has been beaten into our brains that effective pitches should include a clear ask like: Let me know if you are interested in this story idea. What is your availability? Does this sound like a good fit? But don’t be afraid to break from…
I found this question burning in my mind recently during a meeting with a new business prospect. They wanted our help to position the company and its executives as thought leaders in their particular space. But there we were, hearing in excruciating detail about their vast portfolio of products, platforms and “solutions.” We see this…
PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success…
Cast of Characters TRISH RIMO: A seasoned PR professional in Washington, DC JOSH DIVER: A cybersecurity beat reporter in Washington, DC Scene A telephone conversation in RH Strategic’s DC office Time The present. ACT I, Scene 1 SETTING: We are in the DC office of RH Strategic. It is an open office that is buzzing from…
What do football and PR have in common? With the culmination of Super Bowl 50 last week, football season has officially come to a close until August. Many of us here at RH Strategic are fans and regularly discuss the latest games and player news. While trying to overcome the disappointing loss of my Carolina…
A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and…
My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where I’ve had the privilege of working with some amazing clients. I’m not talking about just Anchorage, I’m talking the…
PR and marketing are often thought of as two heads of the same beast – they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…
