In the second part of RH Strategicâs series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online âNetworking Galaâ Networking is an integral part of building a brand and reputation in the industry. While some…
Itâs time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
When â if ever â is it appropriate to use a tragic event reported in the news to pitch your own (or your clientâs) message? At RH Strategic weâre pretty successful with the tactic of ânewsjackingâ: jumping on events like a government shutdown or a data breach to insert our clientsâ voice into the…
While home for the holidays, I got asked the inevitable questions by my parents: âSo, how is work going? And what exactly do you do?â As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. Theyâre aware of Twitter but donât really get it. I explained how Twitter lets…
Recently, I had the good fortune of being handed one of the âholy grailsâ of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity…
If youâre a PR practitioner, I think youâd enjoy the conversation on John Raffettoâs post, What PR pros know that content marketers don’t. One of the highlights is the commentersâ emphasis on PR as a learned discipline with strict principles â a fact that eludes people who use the term âPRâ as synonymous with âhype.â As…
Public relations is a big industry. As such, it has its fair share of cringe-worthy moments. Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client. This is an elementary-level no-no that is taught in journalism and public relations schools throughout…
When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, itâs not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All…
I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is âFuturistic.â I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise…
If youâve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know…
I recently returned from a weekâs stay in Paris, where I hadnât been for 10 years. Itâs one of my favorite cities, but in my usual quest to find traditional French fare, this time I found mostly international cuisine â particularly Italian. I couldnât go any place without running into at least two Italian restaurants,…
While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – âThe 80s: The Decade That Made Usâ followed up by âThe 90s: The Last Great Decade.â Both offered the history buff in me an overview of cultural and political milestones that I wasnât around to experience firsthand or…
