The revelation that the same background-checking firm vetted National Security Agency leaker Edward Snowden and Washington Navy Yard shooter Aaron Alexis has made me think about the importance of support and trust in a process.  Trusting a team, and each individual member, to do the right thing without much supervision is something that most employees…

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It’s hard to imagine that the leaks of PRISM and other national security programs could have a silver lining for the Obama Administration, but there just might be one in terms of public relations. The exposure of PRISM and the Administration’s reactions to the leaks have at least taken some attention away from the IRS…

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Is there a future for standalone social media and digital marketing agencies? Not if you ask the next generation of marketing and communication pros, at least in Europe. According to a study of 2,000 students there, 80 percent believe these specialized agencies will disappear within 10 years. Nearly as many – 70 percent – believe marketing will be dominated…

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Every day we see new survey findings in the news – everything from the cleanest city and the best beaches to the unhealthiest states and most stressful careers. Nationally known research companies such as Kelton Research, Gallup and Harris Interactive are making a killing organizing consumer surveys for foundations, corporations and consumer interest groups. However,…

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As part of an ongoing series, I will be discussing how differing perspectives can create opportunities and challenges in driving success in customer representations, communications efforts, messaging approaches, and marketing strategies. This segment on Perspectives focuses on measurement and some pitfalls that may occur if shifting expectations are not carefully monitored. On Measuring Success The…

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