Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach won’t work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…
From the House Judiciary Committee’s Antitrust Subcommittee’s investigation of competition in digital markets to the state of California’s passage of a bill requiring app-based companies such as Uber and Lyft to treat contract workers as employees, 2019 has seen a major shift in how U.S. policymakers and legislators approach the tech industry. More is coming….
Every U.S. presidential election is a turning point – perhaps none more so for modern healthcare than the 2008 election. That resulted in major shifts in our society that impacted the way we think about obtaining and paying for care. Much has changed in all facets of healthcare in the nine years since President Barack…
We live in an era of deepfakes, AI and proliferating social media use. We no longer rely solely on print newspapers and magazines to stay informed. A simple “BREAKING” tweet has the power to instantly change the course of an evolving narrative, tank stocks and trigger a spiral of false information. How did we get…
Is the news business dying or booming? If you still read newspapers, you may subscribe to the notion that important news has been overtaken by social media clickbait and “Breaking News” banners perma-seared onto cable TV. We’re not going to deny it: it’s ugly for the old guard of the news business. Yet beneath the…
Every decade, the opportunity for technology to dramatically impact society manifests itself in a new way. In the 1980s, the personal computer democratized access to productivity enhancing tools like WordPerfect and Lotus 1-2-3. The 1990s saw the advent of the internet – first with AOL and Prodigy, then Netscape – and suddenly we were all…
2019 is the year of the robot. It’s also the year of AI, automation, algorithms, and pretty much any technology that claims to replace human effort or vastly improve upon it. Despite the promise, technology will never replace the empathy, imagination and life experience of a human. As marketers and communicators, we must prepare for…
Dear D.C., brace for the arrival of 25,000 Amazonians. For over a year, Amazon dominated news cycles for what could have been an internal corporate discussion. The company accepted 238 proposals from cities vying to be the home of “HQ2,” and four months later narrowed the pile of proposals down to 20 cities. In an…
Amazon transformed the search for talent in Seattle. Now the company’s headed for New York and DC. How will its arrival impact the competition for talent in those regions? RH Strategic Associate Vice President Kara Lundberg explains. How has Amazon’s growth in Seattle affected recruiting there? There’s no denying that Amazon’s dominance in Seattle has made…
“Sorry, we don’t cover vendor news.” “We only accept vendor talks as sponsored content.” “If you would like to contribute an article, our Brand Voice team has information about that.” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…
Something wasn’t quite right with this news story. It was a rote finance piece about the day’s market action on a publicly traded company – thousands of these stories are published every day – but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable – perhaps a grammatical agreement error,…
As strategic PR professionals, we’re constantly looking for opportunities to work with leading companies and game-changing industries and one such industry, esports, provides a perfect opportunity for us to do just that. With live competitions filling massive arenas and awarding millions to esports athletes, tournaments becoming sports book fodder in Las Vegas and viewership outpacing…
