Every U.S. presidential election is a turning point â perhaps none more so for modern healthcare than the 2008 election. That resulted in major shifts in our society that impacted the way we think about obtaining and paying for care. Much has changed in all facets of healthcare in the nine years since President Barack…
We live in an era of deepfakes, AI and proliferating social media use. We no longer rely solely on print newspapers and magazines to stay informed. A simple âBREAKINGâ tweet has the power to instantly change the course of an evolving narrative, tank stocks and trigger a spiral of false information. How did we get…
Is the news business dying or booming? If you still read newspapers, you may subscribe to the notion that important news has been overtaken by social media clickbait and âBreaking Newsâ banners perma-seared onto cable TV. Weâre not going to deny it: itâs ugly for the old guard of the news business. Yet beneath the…
Every decade, the opportunity for technology to dramatically impact society manifests itself in a new way. In the 1980s, the personal computer democratized access to productivity enhancing tools like WordPerfect and Lotus 1-2-3. The 1990s saw the advent of the internet â first with AOL and Prodigy, then Netscape â and suddenly we were all…
2019 is the year of the robot. Itâs also the year of AI, automation, algorithms, and pretty much any technology that claims to replace human effort or vastly improve upon it. Despite the promise, technology will never replace the empathy, imagination and life experience of a human. As marketers and communicators, we must prepare for…
Dear D.C., brace for the arrival of 25,000 Amazonians. For over a year, Amazon dominated news cycles for what could have been an internal corporate discussion. The company accepted 238 proposals from cities vying to be the home of âHQ2,â and four months later narrowed the pile of proposals down to 20 cities. In an…
Amazon transformed the search for talent in Seattle. Now the companyâs headed for New York and DC. How will its arrival impact the competition for talent in those regions? RH Strategic Associate Vice President Kara Lundberg explains. How has Amazonâs growth in Seattle affected recruiting there? Thereâs no denying that Amazonâs dominance in Seattle has made…
“Sorry, we don’t cover vendor news.” “We only accept vendor talks as sponsored content.” “If you would like to contribute an article, our Brand Voice team has information about that.” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…
Something wasnât quite right with this news story. It was a rote finance piece about the dayâs market action on a publicly traded company â thousands of these stories are published every day â but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable â perhaps a grammatical agreement error,…
As strategic PR professionals, weâre constantly looking for opportunities to work with leading companies and game-changing industries and one such industry, esports, provides a perfect opportunity for us to do just that. With live competitions filling massive arenas and awarding millions to esports athletes, tournaments becoming sports book fodder in Las Vegas and viewership outpacing…
As PR professionals, we work to stay up-to-date on the latest media trends to best promote our clients and help them reach their target audiences. Itâs easier said than done. Nontraditional players are getting into the news game (think Facebook), a record number of mega media deals are being done and several newspapers, including the…
Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage:…
