There are many important types of relationships in PR – relationships with reporters, relationships with clients.  As a strategic public relations firm, understanding our client’s target audience and their marketplace is vitally important for helping them build the right kind of relationships that are going to strengthen their brand. In today’s world of social media,…

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With the New Year upon us, it’s time again for industry insiders and gurus to come out with their predictions for the upcoming year. Traditional media and blogs are peppered with predictions stories, from technology trends to outlooks for the U.S. economy. The PR industry is no different. PR practitioners have already begun to hit…

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The pace of change in public relations is so fast and furious that it’s easy to get blinded by the latest shiny new object in the communications workshop, and lose sight of why a corporate executive risks six figures of their company’s precious resources to hire a PR agency.  Oftentimes tactical-minded PR pros are like…

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This week, many Americans will participate in the annual tradition of joining family for Thanksgiving Dinner. Dinner will be shared with parents, grandparents, cousins, aunts and uncles, siblings and in-laws. If you are putting on one of these get-togethers, dealing with the logistics of preparing the meal can sometimes be challenging, but quite rewarding. For…

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The U.S. healthcare system is going through monumental change and criticism. On October 1, one of the pivotal components of the Patient Protection and Affordable Care Act (ACA) went into effect in the form of public health insurance marketplaces. And like any highly anticipated consumer product launch–think Apple iPhone, Madden NFL video games or Microsoft…

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