It’s the peak of summer in the Pacific Northwest. And that means the mountains here are full of people hiking, backpacking, and climbing. For years, well-equipped outdoors types have carried the “10 essentials,” a list of must-have items coined back in the 1930s by members of the Seattle Mountaineers club. The list includes things such…
Don’t let the suits, grim faces and bad lighting fool you; Congressional hearings play an important role in shaping news every day. A well-timed hearing can bring widespread media attention to a topic that was below the nation’s radar – not to mention bringing prestige or notoriety to the presiding member of Congress. With cameras…
As public relations professionals, we are often like surfers – aware that epic waves will occasionally arrive and therefore doing our best to pre-position ourselves (for our clients) to catch and ride them all the way to media coverage glory. It doesn’t always work out that way, even when the approaching wave is a rare…
When it comes to crisis management, a lot of companies could learn from David Letterman. That’s right, Letterman. Back in 2009, you’ll recall, a TV producer tried to extort $2 million from Letterman by threatening to publicize Letterman’s affairs with female staff members of “The Late Show.” News of the affairs likely was going to…
Most of the PR agency world is divided into business-to-consumer (B2C) and business-to-business (B2B). But it would be a mistake to assume that the consumer doesn’t play a central role in a quality B2B public relations program. While my colleagues and I spend most of our time in the B2B sphere, working with businesses that…
Can you name someone whose opinion you value, to whom you would look to for guidance, who might have an influence on how you conduct business? Chances are you can. You might think of that person as a mentor. But in a broad sense we have another term for it: “Thought leader.” What is a…
Are you a public relations professional? Are you looking for terrific opportunities to work in a hands-on environment and generate meaningful results for innovative companies in technology, healthcare, and government? If so, I may have a job for you. RH Strategic is looking to hire an account executive, senior account executive, and account supervisor. We…
Just about everybody would like to see themselves or their business featured on NBC Nightly News, CNN, or the Bloomberg Network. But how do you get the attention of producers looking for new topics? To give your business exposure with millions of TV news viewers, you have to think hard about the needs of the…
In recent weeks I’ve seen a number of news articles that highlight some of the tectonic shifts taking place in healthcare. For instance, this piece – written by David Ignatius of the Washington Post – underscores the notion that regardless of what happens to “Obamacare,” cost pressures will force healthcare providers to consolidate; deliver care…
Surfing, anyone? A bunch of hopeful entrepreneurs – all dreaming of becoming the next Instagram, no doubt – are certainly up for it. They’re all participants in the new SURF Incubator, which officially opens in just a few days. What is SURF Incubator? Founded by serial entrepreneur (and, of course, surfing fanatic) Seaton Gras, it’s…
As the planet’s most successful retailer, Amazon often is in the news. But recently the company spent several days on the front pages of the Seattle Times, and not always in the most flattering light. Over the course of a four-part series, the paper gave Amazon a mild chiding for issues such as working conditions…
If you are an experienced PR professional in the Seattle or Washington, D.C. area, send us your resume: jobs@rhstrategic.com. We are looking for talented pros who have agency experience and two or more years in the PR/communications industry. Business is great, so please let us know if you are interested in joining the team!
