If you read a lot of marketing B2B blogs like I do, you know that inbound marketing, social media, and SEO could not be any hotter. These are no longer trends; they are core components of growing a modern business. However, they are mostly about reaching people who don’t know you. What about those who…
When it comes to discussing my generation, I don’t normally hear much praise for millennials. Other generations view us as lazy, entitled and expecting overwhelming amounts of praise. And in some aspects I understand that we as a generation aren’t the best. We literally don’t understand the definition of the word “literally.” One of our…
Selling to government agencies is all about the RFP. And winning an RFP is a battle that starts way before the RFP is ever written. It is also a process that includes influencers and decision makers comingled from agency purchasers to political leaders, sometimes even the White House. The key is using the integrated approach…
Throughout my career I have been fortunate to work with companies spanning numerous industries and at various stages of growth, from start-ups to global, publicly-traded companies. Each of these stages of maturity has necessitated different types of PR representations. Early-stage companies seeking investment or acquisition tend to require strong focus on brand recognition and thought…
Thought leadership has become a big part of organizations’ communications mix, even for companies like our clients who are selling solutions to government agencies and other businesses, especially here in DC. The idea behind thought leadership is to take the focus away from products and direct it towards the underlying issues that our clients’ solutions…
During a recent interview I was asked to identify the top attributes or skills we seek in our future employees. The easy answer is, “it depends.” But one thing is for certain – while basic public relations skills like media relations, writing, pitching and project management are absolute musts, they don’t come close to capturing…
He wears leather gloves and constantly smokes cigars. He is cool and calm even when in peril. A master of disguise, this chief tactician relishes the moment when he can say, “I love it when a plan comes together.” Thanks to a recent film adaptation of a popular 1980’s TV show, old and young will…
The news that the U.S. government is giving up control of the Internet – that is, the Department of Commerce announcing it will end its oversight of ICANN, the non-profit that administers Internet domains – brought me back to a time in my public affairs career when I learned first-hand about managing controversies, especially those…
We can only wonder whether a faster release of critical information about the actual path of the missing Malaysian Airlines flight would alter the outcome, such as a rescue of passengers, a discovery of wreckage, or the quick pursuit of leads in a criminal investigation before they dried up. Instead we are witnessing a communications…
If you’ve paid any attention to SEO lately, here are two ideas that you’ve probably picked up on: SEO and PR are converging Good SEO practices are starting to very closely resemble classic PR Gone are the days when technical webmasters were the only ones concerning themselves with SEO. Last year I wrote about how…
This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions. Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be…
Does your company NEED a PR firm? Doing a simple Google search brings up numerous articles on both sides of the question. And even we agree that sometimes the answer is “no.” Don’t get me wrong; public relations is essential to the growth of a business and, at RH, we believe in it wholeheartedly. But…
