A data strategy in PR may sound like a daunting task thatâs not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a companyâs brand without breaking the bank. Data, more than ever, is what journalists want for their stories; itâs what social media managers and…
My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where Iâve had the privilege of working with some amazing clients. Iâm not talking about just Anchorage, Iâm talking the…
PR and marketing are often thought of as two heads of the same beast â they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
Weâve spoken about the power of ânewsjackingâ: inserting our clientsâ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a companyâs profile and demonstrating expertise on a specific…
In the second part of RH Strategicâs series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online âNetworking Galaâ Networking is an integral part of building a brand and reputation in the industry. While some…
Itâs time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
When â if ever â is it appropriate to use a tragic event reported in the news to pitch your own (or your clientâs) message? At RH Strategic weâre pretty successful with the tactic of ânewsjackingâ: jumping on events like a government shutdown or a data breach to insert our clientsâ voice into the…
While home for the holidays, I got asked the inevitable questions by my parents: âSo, how is work going? And what exactly do you do?â As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. Theyâre aware of Twitter but donât really get it. I explained how Twitter lets…
Recently, I had the good fortune of being handed one of the âholy grailsâ of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity…
If youâre a PR practitioner, I think youâd enjoy the conversation on John Raffettoâs post, What PR pros know that content marketers don’t. One of the highlights is the commentersâ emphasis on PR as a learned discipline with strict principles â a fact that eludes people who use the term âPRâ as synonymous with âhype.â As…
Public relations is a big industry. As such, it has its fair share of cringe-worthy moments. Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client. This is an elementary-level no-no that is taught in journalism and public relations schools throughout…
When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, itâs not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All…
