PR and marketing are often thought of as two heads of the same beast â they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
At this point, an understanding of the value of blogs seems universal â at least from a marketing perspective. But Iâm still surprised by how many organizations I come across that either donât have a blog or have a blog that they donât use. I think the perception still exists that having a blog requires…
Weâve spoken about the power of ânewsjackingâ: inserting our clientsâ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a companyâs profile and demonstrating expertise on a specific…
In the final part of RH Strategicâs series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…
In the second part of RH Strategicâs series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online âNetworking Galaâ Networking is an integral part of building a brand and reputation in the industry. While some…
Itâs time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
With high-profile data breaches like Anthem and Sony occurring more frequently, the American public is increasingly anxious for a long-term solution against cybersecurity threats. People are no longer interested in hearing about how hacks happen; instead they want to understand what can be done to prevent them. Intel Security (formerly McAfee) was involved for more…
When â if ever â is it appropriate to use a tragic event reported in the news to pitch your own (or your clientâs) message? At RH Strategic weâre pretty successful with the tactic of ânewsjackingâ: jumping on events like a government shutdown or a data breach to insert our clientsâ voice into the…
For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and…
Every day, more of what makes up our daily lives seems to be conducted online. Calendars, address books, notepads and other objects that were commonplace in the physical environment just 15 years ago increasingly exist only online, accessible via our mobile devices. Consumer preferences for mobile over physical transactions are also driving innovations like Apple…
